REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS")
In this article the process of rebranding is considered with the example of a regional company working in the car service system. The article describes the nature of a new model of the company’s brand. Assessment of the new brand's parameters is given along with the brand used before.
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2013-06-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/117 |
| _version_ | 1797781444401037312 |
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| author | I. Yu. Lysenko I. P. Povarich A. V. Starikova |
| author_facet | I. Yu. Lysenko I. P. Povarich A. V. Starikova |
| author_sort | I. Yu. Lysenko |
| collection | DOAJ |
| description | In this article the process of rebranding is considered with the example of a regional company working in the car service system. The article describes the nature of a new model of the company’s brand. Assessment of the new brand's parameters is given along with the brand used before. |
| first_indexed | 2024-03-12T23:57:21Z |
| format | Article |
| id | doaj.art-b622d6559b584ebb8860b2170c9e5fa4 |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:57:21Z |
| publishDate | 2013-06-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-b622d6559b584ebb8860b2170c9e5fa42023-07-13T12:08:33ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832013-06-0102-1291295117REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS")I. Yu. Lysenko0I. P. Povarich1A. V. Starikova2Kemerovo State University; OOO "Transhimresurs"Kemerovo State UniversityKemerovo State UniversityIn this article the process of rebranding is considered with the example of a regional company working in the car service system. The article describes the nature of a new model of the company’s brand. Assessment of the new brand's parameters is given along with the brand used before.https://vestnik.kemsu.ru/jour/article/view/117brandbrand modelbrand parametersrebrandingcar serviceservices network |
| spellingShingle | I. Yu. Lysenko I. P. Povarich A. V. Starikova REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS") Вестник Кемеровского государственного университета brand brand model brand parameters rebranding car service services network |
| title | REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS") |
| title_full | REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS") |
| title_fullStr | REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS") |
| title_full_unstemmed | REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS") |
| title_short | REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS") |
| title_sort | rebranding as the basis of a regional services network s effective functioning the example of ooo тranshimresurs |
| topic | brand brand model brand parameters rebranding car service services network |
| url | https://vestnik.kemsu.ru/jour/article/view/117 |
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