REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO "ТRANSHIMRESURS")
In this article the process of rebranding is considered with the example of a regional company working in the car service system. The article describes the nature of a new model of the company’s brand. Assessment of the new brand's parameters is given along with the brand used before.
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kemerovo State University
2013-06-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/117 |