Millennials, Peer-to-Peer Accommodation and the Hotel Industry

Millennials, Peer-to-Peer Accommodation and the Hotel Industry

Today’s world market is a buyer’s market and the new customers, the millennials, are thoughtto be distinctively different than others. Technologically comfortable, the most educated generationever, multitaskers, and strongly influenced by friends and peers, millennials have a different buyingbehavio...

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Bibliographic Details
Main Author:	Alma Pentescu
Format:	Article
Language:	English
Published:	Ovidius University Press 2016-01-01
Series:	Ovidius University Annals: Economic Sciences Series
Subjects:	generation Y millennials peer-to-peer accommodation Airbnb secondary data
Online Access:	http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-II-full/s3/21.pdf

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