Youth response to pictorial warning on tobacco products in Chandigarh India

Background Pictorial warnings are among the most prominent and cost-effective health communications available.There are substantial literature that pictorial warning are effective among older tobacco user ,who have experienced symptoms of illness but does not have preventive effect on youth who rep...

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Main Authors: Achika Rao, Sonu Goel
Format: Article
Language:English
Published: European Publishing 2018-03-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:http://www.journalssystem.com/tid/Youth-response-to-pictorial-warning-on-tobacco-products-in-Chandigarh-India,84570,0,2.html
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author Achika Rao
Sonu Goel
author_facet Achika Rao
Sonu Goel
author_sort Achika Rao
collection DOAJ
description Background Pictorial warnings are among the most prominent and cost-effective health communications available.There are substantial literature that pictorial warning are effective among older tobacco user ,who have experienced symptoms of illness but does not have preventive effect on youth who reportedly see the messages as lacking relevance and realism .Use of tobacco product is prevalent in all ages but youth have been particularly vulnerable and tobacco use among them means exposure will be longer with subsequent high adverse consequences .Prevalence of tobacco use in Chandigarh among youth (15-24 yrs) is 20 % .Therefore knowledge of pictorial warnings among youth becomes essential to monitor and assess the effectiveness of tobacco controls efforts . Adolescents and young adults are particularly vulnerable to influences of use tobacco use. Methods A cross sectional survey was conducted among 1000 students A set of six pictorial warnings were shown to students and they were asked to score between 1(low) to 5 (high) for seven indicators (accuracy, noticeable, scary,informative,reduce tobacco consumption, helps to quit and stop initiation). The mean of set of six pictures were measured, for each of 7 indicators Results Among all six pictures, Picture 4 (Face cancer)and Picture 6 (mouth cancer)were considered most accurate by study population. Picture 2(cancer of mouth in young boy) was perceived as most noticeable, while Picture 6(mouth cancer) was most scary. Overall Picture 4 (Mouth Cancer) was perceived most informative, helps to reduce tobacco consumption, helps to quit and stop initiation of tobacco use. A majority of participants reported that pictorial warning on tobacco product is scary Conclusions This study concludes that pictorial warning have significant effect on tobacco prevalence and quit attempts in Chandigarh,India .Pictorial warning arouse fear feelings among participants. More the scarier the pictorial warming more will be impact on youth in quit intentions
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spelling doaj.art-b630edaa46cc4cba997261adf7c5680f2022-12-22T02:40:38ZengEuropean PublishingTobacco Induced Diseases1617-96252018-03-0116110.18332/tid/8457084570Youth response to pictorial warning on tobacco products in Chandigarh IndiaAchika Rao0Sonu Goel1PGIMER, School of Public Health, IndiaPGIMER, School of Public Health, IndiaBackground Pictorial warnings are among the most prominent and cost-effective health communications available.There are substantial literature that pictorial warning are effective among older tobacco user ,who have experienced symptoms of illness but does not have preventive effect on youth who reportedly see the messages as lacking relevance and realism .Use of tobacco product is prevalent in all ages but youth have been particularly vulnerable and tobacco use among them means exposure will be longer with subsequent high adverse consequences .Prevalence of tobacco use in Chandigarh among youth (15-24 yrs) is 20 % .Therefore knowledge of pictorial warnings among youth becomes essential to monitor and assess the effectiveness of tobacco controls efforts . Adolescents and young adults are particularly vulnerable to influences of use tobacco use. Methods A cross sectional survey was conducted among 1000 students A set of six pictorial warnings were shown to students and they were asked to score between 1(low) to 5 (high) for seven indicators (accuracy, noticeable, scary,informative,reduce tobacco consumption, helps to quit and stop initiation). The mean of set of six pictures were measured, for each of 7 indicators Results Among all six pictures, Picture 4 (Face cancer)and Picture 6 (mouth cancer)were considered most accurate by study population. Picture 2(cancer of mouth in young boy) was perceived as most noticeable, while Picture 6(mouth cancer) was most scary. Overall Picture 4 (Mouth Cancer) was perceived most informative, helps to reduce tobacco consumption, helps to quit and stop initiation of tobacco use. A majority of participants reported that pictorial warning on tobacco product is scary Conclusions This study concludes that pictorial warning have significant effect on tobacco prevalence and quit attempts in Chandigarh,India .Pictorial warning arouse fear feelings among participants. More the scarier the pictorial warming more will be impact on youth in quit intentionshttp://www.journalssystem.com/tid/Youth-response-to-pictorial-warning-on-tobacco-products-in-Chandigarh-India,84570,0,2.htmlWCTOH
spellingShingle Achika Rao
Sonu Goel
Youth response to pictorial warning on tobacco products in Chandigarh India
Tobacco Induced Diseases
WCTOH
title Youth response to pictorial warning on tobacco products in Chandigarh India
title_full Youth response to pictorial warning on tobacco products in Chandigarh India
title_fullStr Youth response to pictorial warning on tobacco products in Chandigarh India
title_full_unstemmed Youth response to pictorial warning on tobacco products in Chandigarh India
title_short Youth response to pictorial warning on tobacco products in Chandigarh India
title_sort youth response to pictorial warning on tobacco products in chandigarh india
topic WCTOH
url http://www.journalssystem.com/tid/Youth-response-to-pictorial-warning-on-tobacco-products-in-Chandigarh-India,84570,0,2.html
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