Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable
Can one establish a relationship between time frames, whether accompanied by moments of silence or a soundtrack, and nascent sensations and meanings among viewers of television advertising? The author began her investigation by carrying out exploratory analyses of a small number of short advertising...
| Main Author: | |
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| Format: | Article |
| Language: | fra |
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Université Laval
2015-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/5273 |
| _version_ | 1797360521419161600 |
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| author | Anita Saleh Bolourdi |
| author_facet | Anita Saleh Bolourdi |
| author_sort | Anita Saleh Bolourdi |
| collection | DOAJ |
| description | Can one establish a relationship between time frames, whether accompanied by moments of silence or a soundtrack, and nascent sensations and meanings among viewers of television advertising? The author began her investigation by carrying out exploratory analyses of a small number of short advertising clips made by cell phone companies and broadcast on French television networks between 2006 and 2010 and on Iranian television in 2010. This research brief provides her an opportunity to reflect on how the passage of time is conveyed through the language of television. |
| first_indexed | 2024-03-08T15:40:39Z |
| format | Article |
| id | doaj.art-b637ac0309da41bcac7e2d7e4433fecf |
| institution | Directory Open Access Journal |
| issn | 1189-3788 1920-7344 |
| language | fra |
| last_indexed | 2024-03-08T15:40:39Z |
| publishDate | 2015-02-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj.art-b637ac0309da41bcac7e2d7e4433fecf2024-01-09T15:02:04ZfraUniversité LavalCommunication1189-37881920-73442015-02-0133110.4000/communication.5273Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portableAnita Saleh BolourdiCan one establish a relationship between time frames, whether accompanied by moments of silence or a soundtrack, and nascent sensations and meanings among viewers of television advertising? The author began her investigation by carrying out exploratory analyses of a small number of short advertising clips made by cell phone companies and broadcast on French television networks between 2006 and 2010 and on Iranian television in 2010. This research brief provides her an opportunity to reflect on how the passage of time is conveyed through the language of television.http://journals.openedition.org/communication/5273time frametelevision advertisingcell phone companiesFranceIran |
| spellingShingle | Anita Saleh Bolourdi Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable Communication time frame television advertising cell phone companies France Iran |
| title | Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_full | Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_fullStr | Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_full_unstemmed | Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_short | Le rôle du temps dans les courts métrages publicitaires des opérateurs de téléphone portable |
| title_sort | le role du temps dans les courts metrages publicitaires des operateurs de telephone portable |
| topic | time frame television advertising cell phone companies France Iran |
| url | http://journals.openedition.org/communication/5273 |
| work_keys_str_mv | AT anitasalehbolourdi leroledutempsdanslescourtsmetragespublicitairesdesoperateursdetelephoneportable |