Alternative Forms of Current Business Communication: Text Structure and Composition Evolution
The article deals with the structure and composition of texts of current electronic business communication. The research materials included electronic business letters (initial requests in the sphere of travel and hotel service), initial requests on the pharmaceutical, engineering, and technological...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2021-07-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/5009 |
| _version_ | 1797781213771988992 |
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| author | Yu. A. Mikheeva |
| author_facet | Yu. A. Mikheeva |
| author_sort | Yu. A. Mikheeva |
| collection | DOAJ |
| description | The article deals with the structure and composition of texts of current electronic business communication. The research materials included electronic business letters (initial requests in the sphere of travel and hotel service), initial requests on the pharmaceutical, engineering, and technological Internet forums, and Instagram business communication texts in the sphere of education, real estate, and food. The messages demonstrated evolution of both structure and text architectonics of business letters. The main research methods included monitoring and description combined with the method of comparative language analysis. The structure and composition of electronic business letters and requests on the Internet forums and social networks proved different from traditional business letters due to the text-generating online algorithms. Internet users seem unable to perceive business e-mails, web-forum requests, or social network messages as a segmentable text. Electronic business communication is currently undergoing deformalization and style hybridization as a result of electronic communication peculiarities and liberalization. |
| first_indexed | 2024-03-12T23:54:29Z |
| format | Article |
| id | doaj.art-b63c07379dbc4ac7a71ebd1d2fa03134 |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:54:29Z |
| publishDate | 2021-07-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-b63c07379dbc4ac7a71ebd1d2fa031342023-07-13T12:08:43ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832021-07-0123251252010.21603/2078-8975-2021-23-2-512-5204368Alternative Forms of Current Business Communication: Text Structure and Composition EvolutionYu. A. Mikheeva0Presidential Academy of National Economy and Public AdministrationThe article deals with the structure and composition of texts of current electronic business communication. The research materials included electronic business letters (initial requests in the sphere of travel and hotel service), initial requests on the pharmaceutical, engineering, and technological Internet forums, and Instagram business communication texts in the sphere of education, real estate, and food. The messages demonstrated evolution of both structure and text architectonics of business letters. The main research methods included monitoring and description combined with the method of comparative language analysis. The structure and composition of electronic business letters and requests on the Internet forums and social networks proved different from traditional business letters due to the text-generating online algorithms. Internet users seem unable to perceive business e-mails, web-forum requests, or social network messages as a segmentable text. Electronic business communication is currently undergoing deformalization and style hybridization as a result of electronic communication peculiarities and liberalization.https://vestnik.kemsu.ru/jour/article/view/5009e-communicatione-mailbusiness communicationbusiness e-communicationbusiness letterweb-forumforumsocial networksegmentabilityhybridizationdeformalizationtext structureinstagrampolycode |
| spellingShingle | Yu. A. Mikheeva Alternative Forms of Current Business Communication: Text Structure and Composition Evolution Вестник Кемеровского государственного университета e-communication business communication business e-communication business letter web-forum forum social network segmentability hybridization deformalization text structure polycode |
| title | Alternative Forms of Current Business Communication: Text Structure and Composition Evolution |
| title_full | Alternative Forms of Current Business Communication: Text Structure and Composition Evolution |
| title_fullStr | Alternative Forms of Current Business Communication: Text Structure and Composition Evolution |
| title_full_unstemmed | Alternative Forms of Current Business Communication: Text Structure and Composition Evolution |
| title_short | Alternative Forms of Current Business Communication: Text Structure and Composition Evolution |
| title_sort | alternative forms of current business communication text structure and composition evolution |
| topic | e-communication business communication business e-communication business letter web-forum forum social network segmentability hybridization deformalization text structure polycode |
| url | https://vestnik.kemsu.ru/jour/article/view/5009 |
| work_keys_str_mv | AT yuamikheeva alternativeformsofcurrentbusinesscommunicationtextstructureandcompositionevolution |