Present and Future Languages – How Innovation Has Changed Us
Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the exampl...
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Format: | Article |
Language: | English |
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Universidad Alberto Hurtado
2015-07-01
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Series: | Journal of Technology Management & Innovation |
Subjects: | |
Online Access: | https://www.jotmi.org/index.php/GT/article/view/1785 |
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author | Manuel Luís Au-Yong-Oliveira Ricardo Ferreira Moutinho João Pinto Ferreira Ana Luísa Ramos |
author_facet | Manuel Luís Au-Yong-Oliveira Ricardo Ferreira Moutinho João Pinto Ferreira Ana Luísa Ramos |
author_sort | Manuel Luís Au-Yong-Oliveira |
collection | DOAJ |
description | Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created – the Business Narrative Modelling Language (BNML) – which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation. |
first_indexed | 2024-04-09T18:27:56Z |
format | Article |
id | doaj.art-b646ccd918fb44c89f4094d27e941b92 |
institution | Directory Open Access Journal |
issn | 0718-2724 |
language | English |
last_indexed | 2024-04-09T18:27:56Z |
publishDate | 2015-07-01 |
publisher | Universidad Alberto Hurtado |
record_format | Article |
series | Journal of Technology Management & Innovation |
spelling | doaj.art-b646ccd918fb44c89f4094d27e941b922023-04-11T20:00:30ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242015-07-0110210.4067/S0718-27242015000200012954Present and Future Languages – How Innovation Has Changed UsManuel Luís Au-Yong-Oliveira0Ricardo Ferreira Moutinho1João Pinto Ferreira2Ana Luísa Ramos3Department of Economics, Management and Industrial Engineering, University of Aveiro.Management and Economics Department, University of Beira InteriorINESC TEC (coordinated by INESC Porto), Faculty of Engineering, University of PortoGOVCOPP/Department of Economics, Management and Industrial Engineering, University of Aveiro.Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created – the Business Narrative Modelling Language (BNML) – which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation.https://www.jotmi.org/index.php/GT/article/view/1785new languagesonline social networksdigital revolutionBusiness Narrative Modelling LanguageBNML |
spellingShingle | Manuel Luís Au-Yong-Oliveira Ricardo Ferreira Moutinho João Pinto Ferreira Ana Luísa Ramos Present and Future Languages – How Innovation Has Changed Us Journal of Technology Management & Innovation new languages online social networks digital revolution Business Narrative Modelling Language BNML |
title | Present and Future Languages – How Innovation Has Changed Us |
title_full | Present and Future Languages – How Innovation Has Changed Us |
title_fullStr | Present and Future Languages – How Innovation Has Changed Us |
title_full_unstemmed | Present and Future Languages – How Innovation Has Changed Us |
title_short | Present and Future Languages – How Innovation Has Changed Us |
title_sort | present and future languages how innovation has changed us |
topic | new languages online social networks digital revolution Business Narrative Modelling Language BNML |
url | https://www.jotmi.org/index.php/GT/article/view/1785 |
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