Present and Future Languages – How Innovation Has Changed Us

Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the exampl...

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Main Authors: Manuel Luís Au-Yong-Oliveira, Ricardo Ferreira Moutinho, João Pinto Ferreira, Ana Luísa Ramos
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2015-07-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/1785
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author Manuel Luís Au-Yong-Oliveira
Ricardo Ferreira Moutinho
João Pinto Ferreira
Ana Luísa Ramos
author_facet Manuel Luís Au-Yong-Oliveira
Ricardo Ferreira Moutinho
João Pinto Ferreira
Ana Luísa Ramos
author_sort Manuel Luís Au-Yong-Oliveira
collection DOAJ
description Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created – the Business Narrative Modelling Language (BNML) – which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation.
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spelling doaj.art-b646ccd918fb44c89f4094d27e941b922023-04-11T20:00:30ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242015-07-0110210.4067/S0718-27242015000200012954Present and Future Languages – How Innovation Has Changed UsManuel Luís Au-Yong-Oliveira0Ricardo Ferreira Moutinho1João Pinto Ferreira2Ana Luísa Ramos3Department of Economics, Management and Industrial Engineering, University of Aveiro.Management and Economics Department, University of Beira InteriorINESC TEC (coordinated by INESC Porto), Faculty of Engineering, University of PortoGOVCOPP/Department of Economics, Management and Industrial Engineering, University of Aveiro.Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created – the Business Narrative Modelling Language (BNML) – which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation.https://www.jotmi.org/index.php/GT/article/view/1785new languagesonline social networksdigital revolutionBusiness Narrative Modelling LanguageBNML
spellingShingle Manuel Luís Au-Yong-Oliveira
Ricardo Ferreira Moutinho
João Pinto Ferreira
Ana Luísa Ramos
Present and Future Languages – How Innovation Has Changed Us
Journal of Technology Management & Innovation
new languages
online social networks
digital revolution
Business Narrative Modelling Language
BNML
title Present and Future Languages – How Innovation Has Changed Us
title_full Present and Future Languages – How Innovation Has Changed Us
title_fullStr Present and Future Languages – How Innovation Has Changed Us
title_full_unstemmed Present and Future Languages – How Innovation Has Changed Us
title_short Present and Future Languages – How Innovation Has Changed Us
title_sort present and future languages how innovation has changed us
topic new languages
online social networks
digital revolution
Business Narrative Modelling Language
BNML
url https://www.jotmi.org/index.php/GT/article/view/1785
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