| Summary: | The present pandemic COVID-19 has resulted in global challenges, economic and healthcare crises, and posed
spillover impacts on the global industries, including tourism and travel that the major contributor to the service industry
worldwide. The tourism and leisure industry has faced the COVID-19 tourism impacts hardest-hit and lies among the most
damaged global industries. The leisure and internal tourism indicated a steep decline amounting to 2.86 trillion US
dollars, which quantified more than 50% revenue losses. This paper explores the consequences and settings of the
COVID-19 pandemic and how innovation and change can contribute to the tourism industry's revival to the next normal
and explore the direct COVID-19 tourism impacts, attitudes, and practices in gaining the leisure industry's boom and
recovery.
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