Identity and Nation in Coca Cola’s Thanda Narratives in India
When Coca-Cola re-entered the Indian market in the era of government-initiated liberalization, privatization, and globalization in the 1990s, one of the major challenges it faced was to again penetrate the Indian soft drinks market and acquire a considerable market share over a period of time in vie...
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| Format: | Article |
| Language: | English |
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Karadeniz Technical University
2024-06-01
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| Series: | Nalans |
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| Online Access: | https://nalans.com/index.php/nalans/article/view/770 |