Situation of Neuromarketing Consulting in Spain
The latest research in Spain indicates that the most advanced neuromarketing consulting companies in the sector are those that have been able to innovate in the development of their own technologies and methodologies. Despite their reduced volume of business compared to total investment in marketing...
Main Authors: | Marian Núñez-Cansado, Aurora López López, David Caldevilla Domínguez |
---|---|
Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2020-08-01
|
Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.01854/full |
Similar Items
-
Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat?
by: Margareta Nadanyiova
Published: (2017-12-01) -
Revisión teórico-científica del marco conceptual de la emoción y el sentimiento y su aplicación al neuromarketing
by: Marian Núñez-Cansado, et al.
Published: (2021-05-01) -
Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing /
by: Vecchiato, Giovanni, author
Published: (c201) -
Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship
by: Marian Núñez-Cansado, et al.
Published: (2024-09-01) -
5MinuteConsult
by: Ivan Armando Portillo
Published: (2018-04-01)