Changes Required in Organizing the Creativity Management in Romanian Firms
Resource management – both as a discipline and as a practice – has always emphasized the efficiency of their use. Current business conditions imply a profound change in the relationship between tangible and intangible resources. Increasing the share of creativity in the resources of any company in r...
Main Authors: | , |
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Format: | Article |
Language: | English |
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EDP Sciences
2019-01-01
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Series: | MATEC Web of Conferences |
Online Access: | https://www.matec-conferences.org/articles/matecconf/pdf/2019/39/matecconf_mse2019_07002.pdf |
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author | Moraru Gina-Maria Popa Daniela |
author_facet | Moraru Gina-Maria Popa Daniela |
author_sort | Moraru Gina-Maria |
collection | DOAJ |
description | Resource management – both as a discipline and as a practice – has always emphasized the efficiency of their use. Current business conditions imply a profound change in the relationship between tangible and intangible resources. Increasing the share of creativity in the resources of any company in recent years has led to an increase in the share of creativity management in the overall management of organizations. But the sustainable development of a business depends on the way in which management exercises its functions over all resources. Thus, the ways that management chooses to organize this inexhaustible resource that is creativity are essential for business development. Based on a research carried out in Romanian companies, the paper presents some essential aspects related to the organization of creativity management in these. Furthermore, the paper synthesizes the suggestions of managers and specialists of the respective organizations regarding the changes to be made in this field. |
first_indexed | 2024-12-14T21:00:00Z |
format | Article |
id | doaj.art-b69704270aae456fb2fc63c9d22ea126 |
institution | Directory Open Access Journal |
issn | 2261-236X |
language | English |
last_indexed | 2024-12-14T21:00:00Z |
publishDate | 2019-01-01 |
publisher | EDP Sciences |
record_format | Article |
series | MATEC Web of Conferences |
spelling | doaj.art-b69704270aae456fb2fc63c9d22ea1262022-12-21T22:47:36ZengEDP SciencesMATEC Web of Conferences2261-236X2019-01-012900700210.1051/matecconf/201929007002matecconf_mse2019_07002Changes Required in Organizing the Creativity Management in Romanian FirmsMoraru Gina-Maria0Popa Daniela1”Lucian Blaga” University of Sibiu, Engineering Faculty, Industrial Engineering and Management Department”Lucian Blaga” University of Sibiu, Engineering Faculty, Industrial Engineering and Management DepartmentResource management – both as a discipline and as a practice – has always emphasized the efficiency of their use. Current business conditions imply a profound change in the relationship between tangible and intangible resources. Increasing the share of creativity in the resources of any company in recent years has led to an increase in the share of creativity management in the overall management of organizations. But the sustainable development of a business depends on the way in which management exercises its functions over all resources. Thus, the ways that management chooses to organize this inexhaustible resource that is creativity are essential for business development. Based on a research carried out in Romanian companies, the paper presents some essential aspects related to the organization of creativity management in these. Furthermore, the paper synthesizes the suggestions of managers and specialists of the respective organizations regarding the changes to be made in this field.https://www.matec-conferences.org/articles/matecconf/pdf/2019/39/matecconf_mse2019_07002.pdf |
spellingShingle | Moraru Gina-Maria Popa Daniela Changes Required in Organizing the Creativity Management in Romanian Firms MATEC Web of Conferences |
title | Changes Required in Organizing the Creativity Management in Romanian Firms |
title_full | Changes Required in Organizing the Creativity Management in Romanian Firms |
title_fullStr | Changes Required in Organizing the Creativity Management in Romanian Firms |
title_full_unstemmed | Changes Required in Organizing the Creativity Management in Romanian Firms |
title_short | Changes Required in Organizing the Creativity Management in Romanian Firms |
title_sort | changes required in organizing the creativity management in romanian firms |
url | https://www.matec-conferences.org/articles/matecconf/pdf/2019/39/matecconf_mse2019_07002.pdf |
work_keys_str_mv | AT moraruginamaria changesrequiredinorganizingthecreativitymanagementinromanianfirms AT popadaniela changesrequiredinorganizingthecreativitymanagementinromanianfirms |