Changes Required in Organizing the Creativity Management in Romanian Firms

Resource management – both as a discipline and as a practice – has always emphasized the efficiency of their use. Current business conditions imply a profound change in the relationship between tangible and intangible resources. Increasing the share of creativity in the resources of any company in r...

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Main Authors: Moraru Gina-Maria, Popa Daniela
Format: Article
Language:English
Published: EDP Sciences 2019-01-01
Series:MATEC Web of Conferences
Online Access:https://www.matec-conferences.org/articles/matecconf/pdf/2019/39/matecconf_mse2019_07002.pdf
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author Moraru Gina-Maria
Popa Daniela
author_facet Moraru Gina-Maria
Popa Daniela
author_sort Moraru Gina-Maria
collection DOAJ
description Resource management – both as a discipline and as a practice – has always emphasized the efficiency of their use. Current business conditions imply a profound change in the relationship between tangible and intangible resources. Increasing the share of creativity in the resources of any company in recent years has led to an increase in the share of creativity management in the overall management of organizations. But the sustainable development of a business depends on the way in which management exercises its functions over all resources. Thus, the ways that management chooses to organize this inexhaustible resource that is creativity are essential for business development. Based on a research carried out in Romanian companies, the paper presents some essential aspects related to the organization of creativity management in these. Furthermore, the paper synthesizes the suggestions of managers and specialists of the respective organizations regarding the changes to be made in this field.
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spelling doaj.art-b69704270aae456fb2fc63c9d22ea1262022-12-21T22:47:36ZengEDP SciencesMATEC Web of Conferences2261-236X2019-01-012900700210.1051/matecconf/201929007002matecconf_mse2019_07002Changes Required in Organizing the Creativity Management in Romanian FirmsMoraru Gina-Maria0Popa Daniela1”Lucian Blaga” University of Sibiu, Engineering Faculty, Industrial Engineering and Management Department”Lucian Blaga” University of Sibiu, Engineering Faculty, Industrial Engineering and Management DepartmentResource management – both as a discipline and as a practice – has always emphasized the efficiency of their use. Current business conditions imply a profound change in the relationship between tangible and intangible resources. Increasing the share of creativity in the resources of any company in recent years has led to an increase in the share of creativity management in the overall management of organizations. But the sustainable development of a business depends on the way in which management exercises its functions over all resources. Thus, the ways that management chooses to organize this inexhaustible resource that is creativity are essential for business development. Based on a research carried out in Romanian companies, the paper presents some essential aspects related to the organization of creativity management in these. Furthermore, the paper synthesizes the suggestions of managers and specialists of the respective organizations regarding the changes to be made in this field.https://www.matec-conferences.org/articles/matecconf/pdf/2019/39/matecconf_mse2019_07002.pdf
spellingShingle Moraru Gina-Maria
Popa Daniela
Changes Required in Organizing the Creativity Management in Romanian Firms
MATEC Web of Conferences
title Changes Required in Organizing the Creativity Management in Romanian Firms
title_full Changes Required in Organizing the Creativity Management in Romanian Firms
title_fullStr Changes Required in Organizing the Creativity Management in Romanian Firms
title_full_unstemmed Changes Required in Organizing the Creativity Management in Romanian Firms
title_short Changes Required in Organizing the Creativity Management in Romanian Firms
title_sort changes required in organizing the creativity management in romanian firms
url https://www.matec-conferences.org/articles/matecconf/pdf/2019/39/matecconf_mse2019_07002.pdf
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