Changes Required in Organizing the Creativity Management in Romanian Firms

Resource management – both as a discipline and as a practice – has always emphasized the efficiency of their use. Current business conditions imply a profound change in the relationship between tangible and intangible resources. Increasing the share of creativity in the resources of any company in r...

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Bibliographic Details
Main Authors: Moraru Gina-Maria, Popa Daniela
Format: Article
Language:English
Published: EDP Sciences 2019-01-01
Series:MATEC Web of Conferences
Online Access:https://www.matec-conferences.org/articles/matecconf/pdf/2019/39/matecconf_mse2019_07002.pdf