Helping Respondents Provide Good Answers in Web Surveys

This paper reports on a series of experiments to explore ways to use the technology of Web surveys to help respondents provide well-formed answers to questions that may be difficult to answer. Specifically, we focus on the use of drop-down or select lists and JavaScript lookup tables as alternatives...

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Bibliographic Details
Main Authors: Mick Couper, Chan Zhang
Format: Article
Language:English
Published: European Survey Research Association 2016-04-01
Series:Survey Research Methods
Subjects:
Online Access:https://ojs.ub.uni-konstanz.de/srm/article/view/6273
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author Mick Couper
Chan Zhang
author_facet Mick Couper
Chan Zhang
author_sort Mick Couper
collection DOAJ
description This paper reports on a series of experiments to explore ways to use the technology of Web surveys to help respondents provide well-formed answers to questions that may be difficult to answer. Specifically, we focus on the use of drop-down or select lists and JavaScript lookup tables as alternatives to open text fields for the collection of information on prescription drugs. The first two experiments were conducted among members of opt-in panels in the U.S. The third experiment was conducted in the 2013 Health and Retirement Study Internet Survey. Respondents in each of the studies were randomly assigned to one of three input methods: text field, drop box, or JavaScript lookup, and asked to provide the names of prescription drugs they were taking. We compare both the quality of answers obtained using the three methods, and the effort (time) taken to provide such answers. We examine differences in performance on the three input format types by key respondent demographics and Internet experience. We discuss some of the technical challenges of implementing complex question types and offer some recommendations for the use of such tools in Web surveys.
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spelling doaj.art-b6a14bb369c24fe193dbc4e4e26f45422022-12-22T02:46:11ZengEuropean Survey Research AssociationSurvey Research Methods1864-33612016-04-0110110.18148/srm/2016.v10i1.62736116Helping Respondents Provide Good Answers in Web SurveysMick Couper0Chan Zhang1University of MichiganFudan University, ShanghaiThis paper reports on a series of experiments to explore ways to use the technology of Web surveys to help respondents provide well-formed answers to questions that may be difficult to answer. Specifically, we focus on the use of drop-down or select lists and JavaScript lookup tables as alternatives to open text fields for the collection of information on prescription drugs. The first two experiments were conducted among members of opt-in panels in the U.S. The third experiment was conducted in the 2013 Health and Retirement Study Internet Survey. Respondents in each of the studies were randomly assigned to one of three input methods: text field, drop box, or JavaScript lookup, and asked to provide the names of prescription drugs they were taking. We compare both the quality of answers obtained using the three methods, and the effort (time) taken to provide such answers. We examine differences in performance on the three input format types by key respondent demographics and Internet experience. We discuss some of the technical challenges of implementing complex question types and offer some recommendations for the use of such tools in Web surveys.https://ojs.ub.uni-konstanz.de/srm/article/view/6273Web surveyinstrument design
spellingShingle Mick Couper
Chan Zhang
Helping Respondents Provide Good Answers in Web Surveys
Survey Research Methods
Web survey
instrument design
title Helping Respondents Provide Good Answers in Web Surveys
title_full Helping Respondents Provide Good Answers in Web Surveys
title_fullStr Helping Respondents Provide Good Answers in Web Surveys
title_full_unstemmed Helping Respondents Provide Good Answers in Web Surveys
title_short Helping Respondents Provide Good Answers in Web Surveys
title_sort helping respondents provide good answers in web surveys
topic Web survey
instrument design
url https://ojs.ub.uni-konstanz.de/srm/article/view/6273
work_keys_str_mv AT mickcouper helpingrespondentsprovidegoodanswersinwebsurveys
AT chanzhang helpingrespondentsprovidegoodanswersinwebsurveys