The transformative power of recommender systems in enhancing citizens’ satisfaction: Evidence from the Moroccan public sector

The study aims to specifically evaluate the potential impact of implementing AI-powered recommender systems on citizen satisfaction within Moroccan public services. As part of its ambitious digital transformation, Morocco is integrating digital technologies into its public sector to enhance service...

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Bibliografiska uppgifter
Huvudupphovsmän: Ouissale El Gharbaoui, Hayat El Boukhari, Abdelkader Salmi
Materialtyp: Artikel
Språk:English
Publicerad: LLC "CPC "Business Perspectives" 2024-09-01
Serie:Innovative Marketing
Ämnen:
Länkar:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20661/IM_2024_03_Gharbaoui.pdf