Will multiple endorsements communication strategy by a celebrity work in educated consumer segment?

Will multiple endorsements communication strategy by a celebrity work in educated consumer segment?

Show other versions (1)

Bibliographic Details
Main Author:	Rajesh Kumar Srivastava
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2011-06-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4010/im_en_2011_02_Srivastava.pdf

Similar Items

Will multiple endorsements communication strategy by a celebrity work in educated consumer segment?
by: Rajesh Kumar Srivastava
Published: (2011-06-01)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
by: Md Said, Nor Pujawati, et al.
Published: (2015)

Celebrity and non-celebrity endorsement effectiveness on consumers’ attitude towards advertisement
by: Md Said, Nor Pujawati, et al.
Published: (2015)

The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign
by: John Temperley, et al.
Published: (2006-09-01)

YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
by: Nuri Paşa Özer, et al.
Published: (2020-07-01)

THE DIFFERENCE IN CONSUMER RISK PERCEPTION BETWEEN CELEBRITY ENDORSER AND EXPERT ENDORSER IN COLLEGE ADVERTISEMENTS
by: Perpustakaan UGM, i-lib
Published: (2009)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
by: Raynie, Izzah
Published: (2013)

Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers
by: Lazar Laura, et al.
Published: (2021-09-01)

CELEBRITY ENDORSEMENT IN ADVERTISING
by: Vlad Roşca
Published: (2010-01-01)

CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS
by: Omotayo OYENIYI
Published: (2014-06-01)

The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry
by: Safi Hani, et al.
Published: (2018-12-01)

Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser
by: Asmirandi Noor Hudha, et al.
Published: (2011-03-01)

Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser
by: Asmirandi Noor Hudha, et al.
Published: (2011-03-01)

Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser
by: Asmirandi Noor Hudha, et al.
Published: (2011-03-01)

Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising
by: Majid Esmaeilpour, et al.
Published: (2017-05-01)

Celebrity Endorsements : A Technical Note
by: Dr. Kisholoy Roy
Published: (2017-06-01)

Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan
by: Ruslan, Qhairun
Published: (2018)

Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision
by: Adinda Nur Annissa, et al.
Published: (2021-05-01)

The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /
by: Ang, Hui Ni, author, et al.
Published: (2011)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

Gender Influence on the Perception of Celebrity Endorsement
by: Lazăr Laura
Published: (2020-06-01)

Celebrity Endorsement Influence on Destination Image
by: Marković Ivana, et al.
Published: (2022-12-01)

The effectiveness of celebrity endorsements in Polish magazines
by: Kinga Kowalewska
Published: (2018-01-01)

Inpact of celebrity endorsement on customers' attitude /
by: Muhammad Zulkifli Seri Lanang Jaya, 1991-, et al.
Published: (2016)

Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
by: Nkosinamandla Shezi
Published: (2022-01-01)

Celebrity endorsements in medicine: who should be held liable?
by: Rajeev Kumar
Published: (2016-01-01)

Green advertising and celebrity endorsements: Catalysts for sustainable consumer behavior among Generation Z
by: Kiều Anh Tài, et al.
Published: (2023-12-01)

Remodeling Consumer Brand Choice Behavior: The Effects of Social Media Influences and Celebrity Endorsement
by: Kalam Abul, et al.
Published: (2023-01-01)

Celebrity endorsement impacting consumer attitude and purchase intention: The mediating role of parasocial interaction
by: Nguyễn Hoàng Sinh, et al.
Published: (2022-12-01)

The Influence of Celebrity Endorsement on Food Consumption Behavior
by: Cristina Calvo-Porral, et al.
Published: (2021-09-01)

Sports Celebrity endorsement impact on purchase intention
by: Francisco Moreira, et al.
Published: (2023-07-01)

The relationship between celebrity endorsement and purchase decisions
by: Al-Mutairi Afnan, et al.
Published: (2023-01-01)

Designing celebrity‐endorsed behavioral interventions in conservation
by: Olmedo, A, et al.
Published: (2024)

Designing celebrity-endorsed behavioral interventions in conservation
by: Olmedo, A, et al.
Published: (2024)

The impact of celebrity endorsement on followers’ impulse purchasing
by: Yue, Xiaofan, et al.
Published: (2022)

Factors influencing the effectiveness of celebrity endorsement advertisement /
by: Lim, Teck Thye, 1989-, author, et al.
Published: (2011)

Impact of celebrity endorsement on customers; purchase intention /
by: Rabiatul Adawiyah Ahamad, 1995-, author 626855, et al.
Published: (2020)

PENGARUH CELEBRITY ENDORSER TERHADAP EFEKTIVITAS IKLAN
by: Wibawa S.R, et al.
Published: (2017-05-01)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
by: Phang, Ing
Published: (2001)

KAJIAN STRATEGI PERIKLANAN : EFEKTIVITAS PENGGUNAAN CELEBRITY ENDORSER WANITA INDONESIA 2004
by: Leonid Julivan Rumambi
Published: (2006-01-01)