Methodic approaches to prediction of a positive corporate image of pharmaceutical organizations
Methodic approaches to the prediction of a positive corporate image of pharmaceutical organizations are presented. A technique is developed for the prediction of a risk of loss of the corporate image. The technique includes the algorithm for construction of estimation and prediction tables and rules...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Siberian State Medical University (Tomsk)
2010-02-01
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| Series: | Бюллетень сибирской медицины |
| Subjects: | |
| Online Access: | https://bulletin.ssmu.ru/jour/article/view/1543 |
| _version_ | 1797873125712461824 |
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| author | A. G. Petrov O. I. Knysh G. P. Petrov |
| author_facet | A. G. Petrov O. I. Knysh G. P. Petrov |
| author_sort | A. G. Petrov |
| collection | DOAJ |
| description | Methodic approaches to the prediction of a positive corporate image of pharmaceutical organizations are presented. A technique is developed for the prediction of a risk of loss of the corporate image. The technique includes the algorithm for construction of estimation and prediction tables and rules of their usage. |
| first_indexed | 2024-04-10T01:11:13Z |
| format | Article |
| id | doaj.art-b6c41643b8b545f2b3161f65d0d133b7 |
| institution | Directory Open Access Journal |
| issn | 1682-0363 1819-3684 |
| language | English |
| last_indexed | 2024-04-10T01:11:13Z |
| publishDate | 2010-02-01 |
| publisher | Siberian State Medical University (Tomsk) |
| record_format | Article |
| series | Бюллетень сибирской медицины |
| spelling | doaj.art-b6c41643b8b545f2b3161f65d0d133b72023-03-13T09:58:12ZengSiberian State Medical University (Tomsk)Бюллетень сибирской медицины1682-03631819-36842010-02-019113013510.20538/1682-0363-2010-1-130-1351049Methodic approaches to prediction of a positive corporate image of pharmaceutical organizationsA. G. Petrov0O. I. Knysh1G. P. Petrov2Кемеровская государственная медицинская академияТюменская государственная медицинская академияКемеровская государственная медицинская академияMethodic approaches to the prediction of a positive corporate image of pharmaceutical organizations are presented. A technique is developed for the prediction of a risk of loss of the corporate image. The technique includes the algorithm for construction of estimation and prediction tables and rules of their usage.https://bulletin.ssmu.ru/jour/article/view/1543прогнозирование рискаимиджфармацевтическая организация |
| spellingShingle | A. G. Petrov O. I. Knysh G. P. Petrov Methodic approaches to prediction of a positive corporate image of pharmaceutical organizations Бюллетень сибирской медицины прогнозирование риска имидж фармацевтическая организация |
| title | Methodic approaches to prediction of a positive corporate image of pharmaceutical organizations |
| title_full | Methodic approaches to prediction of a positive corporate image of pharmaceutical organizations |
| title_fullStr | Methodic approaches to prediction of a positive corporate image of pharmaceutical organizations |
| title_full_unstemmed | Methodic approaches to prediction of a positive corporate image of pharmaceutical organizations |
| title_short | Methodic approaches to prediction of a positive corporate image of pharmaceutical organizations |
| title_sort | methodic approaches to prediction of a positive corporate image of pharmaceutical organizations |
| topic | прогнозирование риска имидж фармацевтическая организация |
| url | https://bulletin.ssmu.ru/jour/article/view/1543 |
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