Television under the Convergence of Mass Media at the Present Stage
This paper characterizes television at the present stage of its development. At the turn of the 20th 21st centuries, the traditional system of propagation and reception of the television signal has transformed, the previous models of interaction between television and audience changed, and new possi...
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| Format: | Article |
| Language: | Russian |
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Kazan Federal University
2016-08-01
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| Series: | Učënye Zapiski Kazanskogo Universiteta: Seriâ Gumanitarnye Nauki |
| Subjects: | |
| Online Access: | https://kpfu.ru/portal/docs/F1939931733/158_4_gum_17.pdf |
| _version_ | 1797730137196724224 |
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| author | A.A. Khlyzova |
| author_facet | A.A. Khlyzova |
| author_sort | A.A. Khlyzova |
| collection | DOAJ |
| description | This paper characterizes television at the present stage of its development. At the turn of the 20th 21st centuries, the traditional system of propagation and reception of the television signal has transformed, the previous models of interaction between television and audience changed, and new possibilities of television emerged. The purpose of this paper is to investigate these transformations. The following tasks are set to achieve this purpose: 1) to determine how the processes of digitalization, convergence, as well as other external and internal factors influence the transformation of television, 2) to analyze modern television technologies by identifying the basic characteristics of the functioning of television at the present stage, 3) to consider modern ways of propagation of the television signal, 4) to study the basic reasons why the television content transformed in multimedia; 5) to justify changes in the ways of reception of the television content by audience. The main theoretical techniques used during the study are systemic and holistic ones. Furthermore, the empirical techniques, such as observation and interviews with experts, confirming the obtained conclusions, are applied. As a result of the investigation of television under the conditions of convergence of mass media at the present stage, the factors and trends influencing its transformation are revealed. In addition, the demands of modern television viewers and the possibilities of meeting them by means of new television technologies are characterized. The up-to-date technologies of television broadcast are discussed with regard to different ways of signal reception and types of receiving devices. This typology of modern television must promote further systemic and qualitative research on the development of television systems. The use of possibilities for distribution of the television content by means of different technical devices will ensure the effectiveness in expansion of the audience of television viewers. |
| first_indexed | 2024-03-12T11:40:51Z |
| format | Article |
| id | doaj.art-b6ccb12057654abb8ab2db4213350bd0 |
| institution | Directory Open Access Journal |
| issn | 2541-7738 2500-2171 |
| language | Russian |
| last_indexed | 2024-03-12T11:40:51Z |
| publishDate | 2016-08-01 |
| publisher | Kazan Federal University |
| record_format | Article |
| series | Učënye Zapiski Kazanskogo Universiteta: Seriâ Gumanitarnye Nauki |
| spelling | doaj.art-b6ccb12057654abb8ab2db4213350bd02023-08-31T16:09:38ZrusKazan Federal UniversityUčënye Zapiski Kazanskogo Universiteta: Seriâ Gumanitarnye Nauki2541-77382500-21712016-08-01158411081122Television under the Convergence of Mass Media at the Present StageA.A. Khlyzova0South Ural State University, Chelyabinsk, 454080 RussiaThis paper characterizes television at the present stage of its development. At the turn of the 20th 21st centuries, the traditional system of propagation and reception of the television signal has transformed, the previous models of interaction between television and audience changed, and new possibilities of television emerged. The purpose of this paper is to investigate these transformations. The following tasks are set to achieve this purpose: 1) to determine how the processes of digitalization, convergence, as well as other external and internal factors influence the transformation of television, 2) to analyze modern television technologies by identifying the basic characteristics of the functioning of television at the present stage, 3) to consider modern ways of propagation of the television signal, 4) to study the basic reasons why the television content transformed in multimedia; 5) to justify changes in the ways of reception of the television content by audience. The main theoretical techniques used during the study are systemic and holistic ones. Furthermore, the empirical techniques, such as observation and interviews with experts, confirming the obtained conclusions, are applied. As a result of the investigation of television under the conditions of convergence of mass media at the present stage, the factors and trends influencing its transformation are revealed. In addition, the demands of modern television viewers and the possibilities of meeting them by means of new television technologies are characterized. The up-to-date technologies of television broadcast are discussed with regard to different ways of signal reception and types of receiving devices. This typology of modern television must promote further systemic and qualitative research on the development of television systems. The use of possibilities for distribution of the television content by means of different technical devices will ensure the effectiveness in expansion of the audience of television viewers.https://kpfu.ru/portal/docs/F1939931733/158_4_gum_17.pdftelevisionconvergencetechnologypropagationaudiencemultimediacontentdemandtelevision viewer |
| spellingShingle | A.A. Khlyzova Television under the Convergence of Mass Media at the Present Stage Učënye Zapiski Kazanskogo Universiteta: Seriâ Gumanitarnye Nauki television convergence technology propagation audience multimedia content demand television viewer |
| title | Television under the Convergence of Mass Media at the Present Stage |
| title_full | Television under the Convergence of Mass Media at the Present Stage |
| title_fullStr | Television under the Convergence of Mass Media at the Present Stage |
| title_full_unstemmed | Television under the Convergence of Mass Media at the Present Stage |
| title_short | Television under the Convergence of Mass Media at the Present Stage |
| title_sort | television under the convergence of mass media at the present stage |
| topic | television convergence technology propagation audience multimedia content demand television viewer |
| url | https://kpfu.ru/portal/docs/F1939931733/158_4_gum_17.pdf |
| work_keys_str_mv | AT aakhlyzova televisionundertheconvergenceofmassmediaatthepresentstage |