Evolution of loyalty programs offered to customers and investors
The subject of this study is loyalty programs. The aim of the article is to draw attention to loyalty in the current economy. The purpose of the article is to examine the evolution of loyalty programs offered to consumers and investors. The study will cover the issue of building a loyal base of clie...
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| Format: | Article |
| Language: | English |
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Sciendo
2023-03-01
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| Series: | Financial Internet Quarterly |
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| Online Access: | https://doi.org/10.2478/fiqf-2023-0004 |