YouTube Itak: a description of Ainu-related videos
Abstract The Ainu are an Indigenous group currently living primarily in Japan. Following the cultural revitalisation of laws and social movements and the appropriation of new technologies, Ainu communities are increasingly using social media to disseminate their culture. However, research on the Ain...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-11-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02336-z |
| _version_ | 1797577464662196224 |
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| author | Xanat Vargas Meza R. Shizuko Hayashi-Simpliciano Takumi Yokoyama Chieko Nishimura Ryohei Nishida Yoichi Ochiai |
| author_facet | Xanat Vargas Meza R. Shizuko Hayashi-Simpliciano Takumi Yokoyama Chieko Nishimura Ryohei Nishida Yoichi Ochiai |
| author_sort | Xanat Vargas Meza |
| collection | DOAJ |
| description | Abstract The Ainu are an Indigenous group currently living primarily in Japan. Following the cultural revitalisation of laws and social movements and the appropriation of new technologies, Ainu communities are increasingly using social media to disseminate their culture. However, research on the Ainu people has rarely discussed their communication strategies in current media. In this study, a total of 428 Ainu-related videos uploaded on YouTube were analysed. Basic information about the videos was obtained through the YouTube application programming interface and additional information was acquired by watching them. The videos were categorised into three groups: those produced only by Ainu people, with Ainu people, or without Ainu collaborators. Statistical and qualitative differences between release and upload dates, keywords, categories, conceptualisers, producers, presenters, YouTube metrics, tags, and video descriptions were used to uncover the different types of content created and/or endorsed by Ainu people and the communication strategies used by them and their allies. The combination of quantitative and qualitative methods based on Indigenous communication approaches adopted in this study proved to be useful in understanding Indigenous media in online contexts. |
| first_indexed | 2024-03-10T22:08:40Z |
| format | Article |
| id | doaj.art-b6f1f588b2374912a3e008c910d7cbfc |
| institution | Directory Open Access Journal |
| issn | 2662-9992 |
| language | English |
| last_indexed | 2024-03-10T22:08:40Z |
| publishDate | 2023-11-01 |
| publisher | Springer Nature |
| record_format | Article |
| series | Humanities & Social Sciences Communications |
| spelling | doaj.art-b6f1f588b2374912a3e008c910d7cbfc2023-11-19T12:43:36ZengSpringer NatureHumanities & Social Sciences Communications2662-99922023-11-0110111510.1057/s41599-023-02336-zYouTube Itak: a description of Ainu-related videosXanat Vargas Meza0R. Shizuko Hayashi-Simpliciano1Takumi Yokoyama2Chieko Nishimura3Ryohei Nishida4Yoichi Ochiai5Institute for the Advanced Study of Human Biology, Kyoto UniversityAncestral ConnectionsMaster Program in Informatics, Graduate School of Comprehensive Human Sciences, University of TsukubaMaster Program in Informatics, College of Knowledge Information and Library Science, School of Informatics, University of TsukubaArchitecture Design (Distance Learning Course), Faculty of Arts, Kyoto University of the ArtsResearch and Development Centre for Digital Nature, School of Library, Information and Media Sciences, University of TsukubaAbstract The Ainu are an Indigenous group currently living primarily in Japan. Following the cultural revitalisation of laws and social movements and the appropriation of new technologies, Ainu communities are increasingly using social media to disseminate their culture. However, research on the Ainu people has rarely discussed their communication strategies in current media. In this study, a total of 428 Ainu-related videos uploaded on YouTube were analysed. Basic information about the videos was obtained through the YouTube application programming interface and additional information was acquired by watching them. The videos were categorised into three groups: those produced only by Ainu people, with Ainu people, or without Ainu collaborators. Statistical and qualitative differences between release and upload dates, keywords, categories, conceptualisers, producers, presenters, YouTube metrics, tags, and video descriptions were used to uncover the different types of content created and/or endorsed by Ainu people and the communication strategies used by them and their allies. The combination of quantitative and qualitative methods based on Indigenous communication approaches adopted in this study proved to be useful in understanding Indigenous media in online contexts.https://doi.org/10.1057/s41599-023-02336-z |
| spellingShingle | Xanat Vargas Meza R. Shizuko Hayashi-Simpliciano Takumi Yokoyama Chieko Nishimura Ryohei Nishida Yoichi Ochiai YouTube Itak: a description of Ainu-related videos Humanities & Social Sciences Communications |
| title | YouTube Itak: a description of Ainu-related videos |
| title_full | YouTube Itak: a description of Ainu-related videos |
| title_fullStr | YouTube Itak: a description of Ainu-related videos |
| title_full_unstemmed | YouTube Itak: a description of Ainu-related videos |
| title_short | YouTube Itak: a description of Ainu-related videos |
| title_sort | youtube itak a description of ainu related videos |
| url | https://doi.org/10.1057/s41599-023-02336-z |
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