Little change in tobacco imagery on New Zealand television: 10 years on
Abstract Objectives: To examine changes in the frequency and contexts of tobacco imagery on New Zealand television since 2004. Methods: A content analysis of 73 hours of prime time evening television in 2014, including programs, advertisements and trailers, was coded for tobacco imagery. Imagery was...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2016-06-01
|
| Series: | Australian and New Zealand Journal of Public Health |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/1753-6405.12527 |
| _version_ | 1797762004295876608 |
|---|---|
| author | Louise Marsh Rob McGee Lindsay Robertson Matthew Ward Rebecca Llewellyn |
| author_facet | Louise Marsh Rob McGee Lindsay Robertson Matthew Ward Rebecca Llewellyn |
| author_sort | Louise Marsh |
| collection | DOAJ |
| description | Abstract Objectives: To examine changes in the frequency and contexts of tobacco imagery on New Zealand television since 2004. Methods: A content analysis of 73 hours of prime time evening television in 2014, including programs, advertisements and trailers, was coded for tobacco imagery. Imagery was defined as being either neutral/pro‐tobacco or anti‐tobacco. Results: Of the 93 programs coded, 29% had at least one scene with tobacco imagery. Of the 71 scenes with tobacco imagery, 59 were judged as showing neutral/pro‐tobacco imagery, while 12 showed anti‐tobacco imagery. No significant change in the number of programs containing tobacco imagery, or the type of imagery, was found since 2004, but there were fewer scenes that contained imagery. Conclusions: There has been little change in the amount of tobacco imagery over the past decade. Given the potential for tobacco imagery to promote smoking among young people while reinforcing the habit among those who are trying to quit, action needs to be taken. Implications: More could be done to counterbalance pro‐tobacco imagery by promoting the Quitline and anti‐tobacco media campaigns, and encouraging producers of local TV programs to consider the depiction of tobacco imagery in a way that reflects declining tobacco use. |
| first_indexed | 2024-03-12T19:21:12Z |
| format | Article |
| id | doaj.art-b6f4780eadee4b0389676a82b7f666c9 |
| institution | Directory Open Access Journal |
| issn | 1326-0200 1753-6405 |
| language | English |
| last_indexed | 2024-03-12T19:21:12Z |
| publishDate | 2016-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Australian and New Zealand Journal of Public Health |
| spelling | doaj.art-b6f4780eadee4b0389676a82b7f666c92023-08-02T05:09:59ZengElsevierAustralian and New Zealand Journal of Public Health1326-02001753-64052016-06-0140321822010.1111/1753-6405.12527Little change in tobacco imagery on New Zealand television: 10 years onLouise Marsh0Rob McGee1Lindsay Robertson2Matthew Ward3Rebecca Llewellyn4Cancer Society Social and Behavioural Research Unit University of Otago New ZealandCancer Society Social and Behavioural Research Unit University of Otago New ZealandCancer Society Social and Behavioural Research Unit University of Otago New ZealandDepartment of Media, Film and Communication University of Otago New ZealandCancer Society Social and Behavioural Research Unit University of Otago New ZealandAbstract Objectives: To examine changes in the frequency and contexts of tobacco imagery on New Zealand television since 2004. Methods: A content analysis of 73 hours of prime time evening television in 2014, including programs, advertisements and trailers, was coded for tobacco imagery. Imagery was defined as being either neutral/pro‐tobacco or anti‐tobacco. Results: Of the 93 programs coded, 29% had at least one scene with tobacco imagery. Of the 71 scenes with tobacco imagery, 59 were judged as showing neutral/pro‐tobacco imagery, while 12 showed anti‐tobacco imagery. No significant change in the number of programs containing tobacco imagery, or the type of imagery, was found since 2004, but there were fewer scenes that contained imagery. Conclusions: There has been little change in the amount of tobacco imagery over the past decade. Given the potential for tobacco imagery to promote smoking among young people while reinforcing the habit among those who are trying to quit, action needs to be taken. Implications: More could be done to counterbalance pro‐tobacco imagery by promoting the Quitline and anti‐tobacco media campaigns, and encouraging producers of local TV programs to consider the depiction of tobacco imagery in a way that reflects declining tobacco use.https://doi.org/10.1111/1753-6405.12527mediapublic policytobaccosmokingyouth |
| spellingShingle | Louise Marsh Rob McGee Lindsay Robertson Matthew Ward Rebecca Llewellyn Little change in tobacco imagery on New Zealand television: 10 years on Australian and New Zealand Journal of Public Health media public policy tobacco smoking youth |
| title | Little change in tobacco imagery on New Zealand television: 10 years on |
| title_full | Little change in tobacco imagery on New Zealand television: 10 years on |
| title_fullStr | Little change in tobacco imagery on New Zealand television: 10 years on |
| title_full_unstemmed | Little change in tobacco imagery on New Zealand television: 10 years on |
| title_short | Little change in tobacco imagery on New Zealand television: 10 years on |
| title_sort | little change in tobacco imagery on new zealand television 10 years on |
| topic | media public policy tobacco smoking youth |
| url | https://doi.org/10.1111/1753-6405.12527 |
| work_keys_str_mv | AT louisemarsh littlechangeintobaccoimageryonnewzealandtelevision10yearson AT robmcgee littlechangeintobaccoimageryonnewzealandtelevision10yearson AT lindsayrobertson littlechangeintobaccoimageryonnewzealandtelevision10yearson AT matthewward littlechangeintobaccoimageryonnewzealandtelevision10yearson AT rebeccallewellyn littlechangeintobaccoimageryonnewzealandtelevision10yearson |