| Summary: | In a global context and in today’s digital economy popular online shopping portals have product listings of global, local and ethnic products in multiple languages. Online sales today depend on customer experiences with online shopping, market cultures and ethnicity. This paper includes a statistical and qualitative analysis of the online shopping experiences, decision support systems, investments and information management of the digital shopping experience of customers in India. Further, the study explains some of the problem-solving techniques from production and operations management applicable for economising manufacturing and logistics in terms of cost and profit optimization and financial management. Today’s growing online business supports both global and local products. This paper explains the challenges in logistics and supply chain management for the digital economy in terms of improving business logic, business processes, brand management and an online economy that sells both global and local products.
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