IS IT WORTH GOING GREEN IN CROATIA? EMPIRICAL EVIDENCE FROM SMEs

Technological progress and innovations in production are the basis for increasing productivity and reducing operating costs. On the other hand, rapid development accompanied by neglected environmental issues has resulted in adverse effects on the environment, and thus on the entire society. The cons...

Full description

Bibliographic Details
Main Authors: Dubravka Pekanov Starčević, Josipa Mijoč, Ana Zrnić
Format: Article
Language:English
Published: Faculty of Economics and Business in Osijek 2017-01-01
Series:Ekonomski Vjesnik
Subjects:
Online Access:http://hrcak.srce.hr/file/270712
_version_ 1797333508470865920
author Dubravka Pekanov Starčević
Josipa Mijoč
Ana Zrnić
author_facet Dubravka Pekanov Starčević
Josipa Mijoč
Ana Zrnić
author_sort Dubravka Pekanov Starčević
collection DOAJ
description Technological progress and innovations in production are the basis for increasing productivity and reducing operating costs. On the other hand, rapid development accompanied by neglected environmental issues has resulted in adverse effects on the environment, and thus on the entire society. The consequences on the environment occur in the form of natural disasters, climate change and global warming. In order to reduce the adverse effects on the environment, states have introduced legal provisions, such as pollution charges. Such charges represent the costs incurred by the company that consequently burden its financial result. On the other hand, those charges can be lower for companies that apply more efficient production methods. The question is whether it is worth for a company to be “green” and hence pay a lower charge, or not to take into account “green business” and pay a higher charge for using inefficient production methods. This paper will explore whether it is worth being green, i.e. whether improving production efficiency results in a reduction of production costs. The emphasis is thereby placed on small and medium-sized enterprises as generators of economic growth and green jobs. In order to give an adequate review of green business and green market in Croatia, authors will analyse the Eurobarometer survey Flash Eurobarometer 426, focusing on Croatian data (n=502). It is evident that “green business” is one of the main business areas in the context of sustainable and socially responsible business.
first_indexed 2024-03-08T08:05:52Z
format Article
id doaj.art-b710bb787b2249829da1656439e0a3a6
institution Directory Open Access Journal
issn 0353-359X
1847-2206
language English
last_indexed 2024-03-08T08:05:52Z
publishDate 2017-01-01
publisher Faculty of Economics and Business in Osijek
record_format Article
series Ekonomski Vjesnik
spelling doaj.art-b710bb787b2249829da1656439e0a3a62024-02-02T11:08:46ZengFaculty of Economics and Business in OsijekEkonomski Vjesnik0353-359X1847-22062017-01-01301141154IS IT WORTH GOING GREEN IN CROATIA? EMPIRICAL EVIDENCE FROM SMEsDubravka Pekanov Starčević0Josipa Mijoč1Ana Zrnić2Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, CroatiaJosip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, CroatiaJosip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, CroatiaTechnological progress and innovations in production are the basis for increasing productivity and reducing operating costs. On the other hand, rapid development accompanied by neglected environmental issues has resulted in adverse effects on the environment, and thus on the entire society. The consequences on the environment occur in the form of natural disasters, climate change and global warming. In order to reduce the adverse effects on the environment, states have introduced legal provisions, such as pollution charges. Such charges represent the costs incurred by the company that consequently burden its financial result. On the other hand, those charges can be lower for companies that apply more efficient production methods. The question is whether it is worth for a company to be “green” and hence pay a lower charge, or not to take into account “green business” and pay a higher charge for using inefficient production methods. This paper will explore whether it is worth being green, i.e. whether improving production efficiency results in a reduction of production costs. The emphasis is thereby placed on small and medium-sized enterprises as generators of economic growth and green jobs. In order to give an adequate review of green business and green market in Croatia, authors will analyse the Eurobarometer survey Flash Eurobarometer 426, focusing on Croatian data (n=502). It is evident that “green business” is one of the main business areas in the context of sustainable and socially responsible business.http://hrcak.srce.hr/file/270712Green businessgreen marketsresource efficiencycostsEurobarometer survey
spellingShingle Dubravka Pekanov Starčević
Josipa Mijoč
Ana Zrnić
IS IT WORTH GOING GREEN IN CROATIA? EMPIRICAL EVIDENCE FROM SMEs
Ekonomski Vjesnik
Green business
green markets
resource efficiency
costs
Eurobarometer survey
title IS IT WORTH GOING GREEN IN CROATIA? EMPIRICAL EVIDENCE FROM SMEs
title_full IS IT WORTH GOING GREEN IN CROATIA? EMPIRICAL EVIDENCE FROM SMEs
title_fullStr IS IT WORTH GOING GREEN IN CROATIA? EMPIRICAL EVIDENCE FROM SMEs
title_full_unstemmed IS IT WORTH GOING GREEN IN CROATIA? EMPIRICAL EVIDENCE FROM SMEs
title_short IS IT WORTH GOING GREEN IN CROATIA? EMPIRICAL EVIDENCE FROM SMEs
title_sort is it worth going green in croatia empirical evidence from smes
topic Green business
green markets
resource efficiency
costs
Eurobarometer survey
url http://hrcak.srce.hr/file/270712
work_keys_str_mv AT dubravkapekanovstarcevic isitworthgoinggreenincroatiaempiricalevidencefromsmes
AT josipamijoc isitworthgoinggreenincroatiaempiricalevidencefromsmes
AT anazrnic isitworthgoinggreenincroatiaempiricalevidencefromsmes