The Effect of Internal Branding on Employees’ Brand Supportive Attitudes, Job Satisfaction and Intention to Stay at University of Mohaghegh Ardabili
AbstractThe present study aims to examine the impacts of internal branding on supportive attitudes over the brand, job satisfaction and intention to stay among the employees of the University of Mohaghegh Ardabili in Iran. The research population consists of the employees of the University of Mohagh...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2017-11-01
|
| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_3685_42488194d008e1b9583565abea117061.pdf |