The Archetypal Brand Profile
This paper presents an easier approach to establish what a brand means to its public. For this, we rely on collective unconscious beliefs of human beings on gods of Greek mythology. The method based upon qualitative analysis lets us define attributes for the collective unconsciousness using experime...
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| Format: | Article |
| Language: | Catalan |
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Universitat Autònoma de Barcelona
2013-02-01
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| Series: | Grafica: Documents de Disseny Gràfic |
| Subjects: | |
| Online Access: | https://revistes.uab.cat/grafica/article/view/2 |
| _version_ | 1819236851441991680 |
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| author | Sabrine Dornelles |
| author_facet | Sabrine Dornelles |
| author_sort | Sabrine Dornelles |
| collection | DOAJ |
| description | This paper presents an easier approach to establish what a brand means to its public. For this, we rely on collective unconscious beliefs of human beings on gods of Greek mythology. The method based upon qualitative analysis lets us define attributes for the collective unconsciousness using experimental methodology. The study revealed details regarding the significance and assets of these brands. The results of the present study indicate that the brands examined, represent elements of the archetypes. |
| first_indexed | 2024-12-23T13:11:00Z |
| format | Article |
| id | doaj.art-b72f9303d52f4f42a98ff8077f8719e8 |
| institution | Directory Open Access Journal |
| issn | 2339-7500 2014-9298 |
| language | Catalan |
| last_indexed | 2024-12-23T13:11:00Z |
| publishDate | 2013-02-01 |
| publisher | Universitat Autònoma de Barcelona |
| record_format | Article |
| series | Grafica: Documents de Disseny Gràfic |
| spelling | doaj.art-b72f9303d52f4f42a98ff8077f8719e82022-12-21T17:45:44ZcatUniversitat Autònoma de BarcelonaGrafica: Documents de Disseny Gràfic2339-75002014-92982013-02-011110.5565/rev/grafica.21The Archetypal Brand ProfileSabrine Dornelles0Dornelles Sabrine, Universitat Autònoma de Barcelona Edifici I – Campus de la UAB 08189 Bellaterra – Cerdanyola del Vallès, Barcelona, España Email: ddsadorne@gmail.comThis paper presents an easier approach to establish what a brand means to its public. For this, we rely on collective unconscious beliefs of human beings on gods of Greek mythology. The method based upon qualitative analysis lets us define attributes for the collective unconsciousness using experimental methodology. The study revealed details regarding the significance and assets of these brands. The results of the present study indicate that the brands examined, represent elements of the archetypes.https://revistes.uab.cat/grafica/article/view/2BrandUnconsciousnessCollectiveARQUETYPALPERCEPTION |
| spellingShingle | Sabrine Dornelles The Archetypal Brand Profile Grafica: Documents de Disseny Gràfic Brand Unconsciousness Collective ARQUETYPAL PERCEPTION |
| title | The Archetypal Brand Profile |
| title_full | The Archetypal Brand Profile |
| title_fullStr | The Archetypal Brand Profile |
| title_full_unstemmed | The Archetypal Brand Profile |
| title_short | The Archetypal Brand Profile |
| title_sort | archetypal brand profile |
| topic | Brand Unconsciousness Collective ARQUETYPAL PERCEPTION |
| url | https://revistes.uab.cat/grafica/article/view/2 |
| work_keys_str_mv | AT sabrinedornelles thearchetypalbrandprofile AT sabrinedornelles archetypalbrandprofile |