Athletic Conference Consideration for Adding New Sports Post-COVID

COVID-19 has impacted the sport industry across all contexts, including intercollegiate athletics. Specifically, research has found that the Collegiate Sport Addition Process (CSAP) to add or remove a sport for athletic departments in previous economic downturns must consider multiple factors. The...

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Bibliographic Details
Main Authors: Sloane Milstein, Julie Lanzillo, Zack Damon
Format: Article
Language:English
Published: University of Kansas Libraries 2023-06-01
Series:Journal of Intercollegiate Sport
Subjects:
Online Access:https://journals.ku.edu/jis/article/view/18551
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author Sloane Milstein
Julie Lanzillo
Zack Damon
author_facet Sloane Milstein
Julie Lanzillo
Zack Damon
author_sort Sloane Milstein
collection DOAJ
description COVID-19 has impacted the sport industry across all contexts, including intercollegiate athletics. Specifically, research has found that the Collegiate Sport Addition Process (CSAP) to add or remove a sport for athletic departments in previous economic downturns must consider multiple factors. The current study builds on previous research by exploring the considerations of adding a sport through a buyer-seller interaction framework. Specifically, the current study explored whether sport governing bodies or coaching associations should attempt to sell their sport at the intercollegiate Conference level, rather than at the institution level. The current study used a survey to collect feedback from conference commissioners across the intercollegiate sport landscape. Through surveys and follow-up interviews, findings led to emergent themes of balance, viability, funding and revenue, and post-season opportunities as factors that conference personnel considered when deciding to add a sport. Theoretical and practical implications are discussed.
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spelling doaj.art-b7564fd12174458ea858b89aa18db4c32023-11-28T18:45:21ZengUniversity of Kansas LibrariesJournal of Intercollegiate Sport1941-63421941-417X2023-06-0116210.17161/jis.v16i2.18551Athletic Conference Consideration for Adding New Sports Post-COVIDSloane Milstein0Julie Lanzillo1Zack Damon2Colorado Mesa UniversityNeumann UniversityTexas Tech University COVID-19 has impacted the sport industry across all contexts, including intercollegiate athletics. Specifically, research has found that the Collegiate Sport Addition Process (CSAP) to add or remove a sport for athletic departments in previous economic downturns must consider multiple factors. The current study builds on previous research by exploring the considerations of adding a sport through a buyer-seller interaction framework. Specifically, the current study explored whether sport governing bodies or coaching associations should attempt to sell their sport at the intercollegiate Conference level, rather than at the institution level. The current study used a survey to collect feedback from conference commissioners across the intercollegiate sport landscape. Through surveys and follow-up interviews, findings led to emergent themes of balance, viability, funding and revenue, and post-season opportunities as factors that conference personnel considered when deciding to add a sport. Theoretical and practical implications are discussed. https://journals.ku.edu/jis/article/view/18551intercollegiate sportbuyer-seller interactionathletic conferencedecision-making
spellingShingle Sloane Milstein
Julie Lanzillo
Zack Damon
Athletic Conference Consideration for Adding New Sports Post-COVID
Journal of Intercollegiate Sport
intercollegiate sport
buyer-seller interaction
athletic conference
decision-making
title Athletic Conference Consideration for Adding New Sports Post-COVID
title_full Athletic Conference Consideration for Adding New Sports Post-COVID
title_fullStr Athletic Conference Consideration for Adding New Sports Post-COVID
title_full_unstemmed Athletic Conference Consideration for Adding New Sports Post-COVID
title_short Athletic Conference Consideration for Adding New Sports Post-COVID
title_sort athletic conference consideration for adding new sports post covid
topic intercollegiate sport
buyer-seller interaction
athletic conference
decision-making
url https://journals.ku.edu/jis/article/view/18551
work_keys_str_mv AT sloanemilstein athleticconferenceconsiderationforaddingnewsportspostcovid
AT julielanzillo athleticconferenceconsiderationforaddingnewsportspostcovid
AT zackdamon athleticconferenceconsiderationforaddingnewsportspostcovid