Attitudes and behaviour towards marine pollution: a social marketing approach
In this study, the concerns, knowledge, attitudes, and behaviours of individuals towards marine pollution are discussed from the perspective of social marketing. Research data were obtained from individuals living on the Black Sea coastline of Turkey (n=304). Data were collected using questionnaires...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University Press, Iasi, Romania
2022-11-01
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| Series: | Present Environment and Sustainable Development |
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| Online Access: | https://pesd.ro/articole/nr.16/nr.2/pesd2022162003.pdf |
| _version_ | 1811185419072569344 |
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| author | Ali TEHCI |
| author_facet | Ali TEHCI |
| author_sort | Ali TEHCI |
| collection | DOAJ |
| description | In this study, the concerns, knowledge, attitudes, and behaviours of individuals towards marine pollution are discussed from the perspective of social marketing. Research data were obtained from individuals living on the Black Sea coastline of Turkey (n=304). Data were collected using questionnaires. The hypotheses were tested with the structural equation model. As a result of the analysis, it has been determined that social marketing for marine pollution positively affects concern, knowledge, and attitude. Therefore, it has been concluded that concern and knowledge about marine pollution affect attitude, and attitude affects behaviour. |
| first_indexed | 2024-04-11T13:29:16Z |
| format | Article |
| id | doaj.art-b758f7e3b73f45adbf367169a3d6c353 |
| institution | Directory Open Access Journal |
| issn | 2284-7820 |
| language | English |
| last_indexed | 2024-04-11T13:29:16Z |
| publishDate | 2022-11-01 |
| publisher | Alexandru Ioan Cuza University Press, Iasi, Romania |
| record_format | Article |
| series | Present Environment and Sustainable Development |
| spelling | doaj.art-b758f7e3b73f45adbf367169a3d6c3532022-12-22T04:21:54ZengAlexandru Ioan Cuza University Press, Iasi, RomaniaPresent Environment and Sustainable Development2284-78202022-11-011622538https://doi.org/10.47743/pesd2022162003Attitudes and behaviour towards marine pollution: a social marketing approachAli TEHCI0https://orcid.org/0000-0001-9949-2794Ordu University, Fatsa Faculty of Marine Sciences, Maritime Administration Management, Ordu, TurkeyIn this study, the concerns, knowledge, attitudes, and behaviours of individuals towards marine pollution are discussed from the perspective of social marketing. Research data were obtained from individuals living on the Black Sea coastline of Turkey (n=304). Data were collected using questionnaires. The hypotheses were tested with the structural equation model. As a result of the analysis, it has been determined that social marketing for marine pollution positively affects concern, knowledge, and attitude. Therefore, it has been concluded that concern and knowledge about marine pollution affect attitude, and attitude affects behaviour.https://pesd.ro/articole/nr.16/nr.2/pesd2022162003.pdfmarine environmentmarine pollutionsocial marketing |
| spellingShingle | Ali TEHCI Attitudes and behaviour towards marine pollution: a social marketing approach Present Environment and Sustainable Development marine environment marine pollution social marketing |
| title | Attitudes and behaviour towards marine pollution: a social marketing approach |
| title_full | Attitudes and behaviour towards marine pollution: a social marketing approach |
| title_fullStr | Attitudes and behaviour towards marine pollution: a social marketing approach |
| title_full_unstemmed | Attitudes and behaviour towards marine pollution: a social marketing approach |
| title_short | Attitudes and behaviour towards marine pollution: a social marketing approach |
| title_sort | attitudes and behaviour towards marine pollution a social marketing approach |
| topic | marine environment marine pollution social marketing |
| url | https://pesd.ro/articole/nr.16/nr.2/pesd2022162003.pdf |
| work_keys_str_mv | AT alitehci attitudesandbehaviourtowardsmarinepollutionasocialmarketingapproach |