How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia
This paper presents a preliminary analysis on how organizational learning and market condition affect the relationship between technology orientation and growth of small and medium size firms. Using hotels in Peninsular Malaysia as context, the study tested its hypotheses using responses from 254 ho...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-08-01
|
| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32101/355630?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| _version_ | 1797914312751185920 |
|---|---|
| author | Azilah Kasim Levent Altinay |
| author_facet | Azilah Kasim Levent Altinay |
| author_sort | Azilah Kasim |
| collection | DOAJ |
| description | This paper presents a preliminary analysis on how organizational learning and market condition affect the relationship between technology orientation and growth of small and medium size firms. Using hotels in Peninsular Malaysia as context, the study tested its hypotheses using responses from 254 hotel managers. Regression analysis results indicated that market condition has an enhancing effect on the positive and significant relationship between technology orientation and growth / performance of small medium size hotels. Meanwhile, organizational learning only partially mediates the relationship between technology orientation with growth of those hotels. Implications of the findings are discussed at the end of the paper. |
| first_indexed | 2024-04-10T12:24:49Z |
| format | Article |
| id | doaj.art-b75a41fe874b478d9f7bdcdc7ea2e219 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T12:24:49Z |
| publishDate | 2016-08-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-b75a41fe874b478d9f7bdcdc7ea2e2192023-02-15T16:15:17ZengEconJournalsInternational Review of Management and Marketing2146-44052016-08-01671211261032How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular MalaysiaAzilah KasimLevent AltinayThis paper presents a preliminary analysis on how organizational learning and market condition affect the relationship between technology orientation and growth of small and medium size firms. Using hotels in Peninsular Malaysia as context, the study tested its hypotheses using responses from 254 hotel managers. Regression analysis results indicated that market condition has an enhancing effect on the positive and significant relationship between technology orientation and growth / performance of small medium size hotels. Meanwhile, organizational learning only partially mediates the relationship between technology orientation with growth of those hotels. Implications of the findings are discussed at the end of the paper.https://dergipark.org.tr/tr/pub/irmm/issue/32101/355630?publisher=http-www-cag-edu-tr-ilhan-ozturkorganizational learning market conditions technology orientation |
| spellingShingle | Azilah Kasim Levent Altinay How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia International Review of Management and Marketing organizational learning market conditions technology orientation |
| title | How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia |
| title_full | How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia |
| title_fullStr | How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia |
| title_full_unstemmed | How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia |
| title_short | How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia |
| title_sort | how do technology orientation organizational learning market conditions and firm growth connect a preliminary analysis on small and medium size hotels in peninsular malaysia |
| topic | organizational learning market conditions technology orientation |
| url | https://dergipark.org.tr/tr/pub/irmm/issue/32101/355630?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| work_keys_str_mv | AT azilahkasim howdotechnologyorientationorganizationallearningmarketconditionsandfirmgrowthconnectapreliminaryanalysisonsmallandmediumsizehotelsinpeninsularmalaysia AT leventaltinay howdotechnologyorientationorganizationallearningmarketconditionsandfirmgrowthconnectapreliminaryanalysisonsmallandmediumsizehotelsinpeninsularmalaysia |