THE EXAMINATION AND ASSESSMENT OF WINERY BUSINESS AND CONTRIBUTION TO THE DEVELOPMENT OF WINE TOURISM OF SERBIA

The tradition of winemaking on the territory of Serbia dates back to ancient times. Today the activities related to wine production are on the rise, as is the number of wineries, and they participate in the valorization of wine tourism activities as an important Serbian tourist product. The aim of...

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Main Authors: Nikica Branko Radović, Snežana Milićević
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2020-12-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/1800
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author Nikica Branko Radović
Snežana Milićević
author_facet Nikica Branko Radović
Snežana Milićević
author_sort Nikica Branko Radović
collection DOAJ
description The tradition of winemaking on the territory of Serbia dates back to ancient times. Today the activities related to wine production are on the rise, as is the number of wineries, and they participate in the valorization of wine tourism activities as an important Serbian tourist product. The aim of this paper is to assess the business excellence of wine producers in Serbia via the application of BEX model while establishing a correlation with the data on the promotion of wine tourism activities on the analyzed wineries websites. The attained research results indicate a decrease in the BEX index in 2018 in comparison with the values from 2017 and are within the parameters for good values. However, there is no correlation between the performance of wineries and the promotion of wine tourism on their websites.
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publishDate 2020-12-01
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spelling doaj.art-b7a79b63650140dca65bbb30603f470e2023-05-17T16:56:26ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532020-12-0167410.5937/ekoPolj2004103RTHE EXAMINATION AND ASSESSMENT OF WINERY BUSINESS AND CONTRIBUTION TO THE DEVELOPMENT OF WINE TOURISM OF SERBIANikica Branko Radović0Snežana Milićević1Singidunum University, Faculty of Tourism and Hospitality Management, BelgradeUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja The tradition of winemaking on the territory of Serbia dates back to ancient times. Today the activities related to wine production are on the rise, as is the number of wineries, and they participate in the valorization of wine tourism activities as an important Serbian tourist product. The aim of this paper is to assess the business excellence of wine producers in Serbia via the application of BEX model while establishing a correlation with the data on the promotion of wine tourism activities on the analyzed wineries websites. The attained research results indicate a decrease in the BEX index in 2018 in comparison with the values from 2017 and are within the parameters for good values. However, there is no correlation between the performance of wineries and the promotion of wine tourism on their websites. https://www.ea.bg.ac.rs/index.php/EA/article/view/1800business excellence assessmentBEX modelwinerieswine tourismserbia
spellingShingle Nikica Branko Radović
Snežana Milićević
THE EXAMINATION AND ASSESSMENT OF WINERY BUSINESS AND CONTRIBUTION TO THE DEVELOPMENT OF WINE TOURISM OF SERBIA
Ekonomika Poljoprivrede (1979)
business excellence assessment
BEX model
wineries
wine tourism
serbia
title THE EXAMINATION AND ASSESSMENT OF WINERY BUSINESS AND CONTRIBUTION TO THE DEVELOPMENT OF WINE TOURISM OF SERBIA
title_full THE EXAMINATION AND ASSESSMENT OF WINERY BUSINESS AND CONTRIBUTION TO THE DEVELOPMENT OF WINE TOURISM OF SERBIA
title_fullStr THE EXAMINATION AND ASSESSMENT OF WINERY BUSINESS AND CONTRIBUTION TO THE DEVELOPMENT OF WINE TOURISM OF SERBIA
title_full_unstemmed THE EXAMINATION AND ASSESSMENT OF WINERY BUSINESS AND CONTRIBUTION TO THE DEVELOPMENT OF WINE TOURISM OF SERBIA
title_short THE EXAMINATION AND ASSESSMENT OF WINERY BUSINESS AND CONTRIBUTION TO THE DEVELOPMENT OF WINE TOURISM OF SERBIA
title_sort examination and assessment of winery business and contribution to the development of wine tourism of serbia
topic business excellence assessment
BEX model
wineries
wine tourism
serbia
url https://www.ea.bg.ac.rs/index.php/EA/article/view/1800
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