Consumer behavior and the free shipping: value for environmental economics
The Russian practice of marketplaces is often associated with free transport delivery of purchased goods, as opposed to international studies, where the driving factor is a competitive price and a convenient purchase process. The study showed that 83% of marketplace buyers are convinced that the cos...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/08/e3sconf_afe2023_05055.pdf |
| _version_ | 1811157584273473536 |
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| author | Fokina Olga Mottaeva Angela |
| author_facet | Fokina Olga Mottaeva Angela |
| author_sort | Fokina Olga |
| collection | DOAJ |
| description | The Russian practice of marketplaces is often associated with free transport delivery of purchased goods, as opposed to international studies, where the driving factor is a competitive price and a convenient purchase process. The study showed that 83% of marketplace buyers are convinced that the cost of delivery is shared between the seller of the goods and the marketplace itself, and the client gets it for free. International studies indicate that the desire to see the price of delivery as a separate item is typical for rational buyers. Therefore, the initial conclusion was the confirmation of the emotionality of marketplace buyers, as opposed to the rationality of buyers of branded online stores. However, a study conducted by the authors showed that one of the key factors influencing the purchase of goods on marketplaces is the ability to compare prices from different sellers, which is a sign of the rationality of the purchase. Thus, we can conclude that the initial impulse to buy on the marketplace is most often just rational, but the buying process itself can be subject to emotional decisions. |
| first_indexed | 2024-04-10T05:09:43Z |
| format | Article |
| id | doaj.art-b7be0515eeb94c97882c80e4945c7a9c |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-04-10T05:09:43Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-b7be0515eeb94c97882c80e4945c7a9c2023-03-09T11:17:22ZengEDP SciencesE3S Web of Conferences2267-12422023-01-013710505510.1051/e3sconf/202337105055e3sconf_afe2023_05055Consumer behavior and the free shipping: value for environmental economicsFokina Olga0Mottaeva Angela1Vyatka State UniversityFinancial University Under the Government of the Russian FederationThe Russian practice of marketplaces is often associated with free transport delivery of purchased goods, as opposed to international studies, where the driving factor is a competitive price and a convenient purchase process. The study showed that 83% of marketplace buyers are convinced that the cost of delivery is shared between the seller of the goods and the marketplace itself, and the client gets it for free. International studies indicate that the desire to see the price of delivery as a separate item is typical for rational buyers. Therefore, the initial conclusion was the confirmation of the emotionality of marketplace buyers, as opposed to the rationality of buyers of branded online stores. However, a study conducted by the authors showed that one of the key factors influencing the purchase of goods on marketplaces is the ability to compare prices from different sellers, which is a sign of the rationality of the purchase. Thus, we can conclude that the initial impulse to buy on the marketplace is most often just rational, but the buying process itself can be subject to emotional decisions.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/08/e3sconf_afe2023_05055.pdf |
| spellingShingle | Fokina Olga Mottaeva Angela Consumer behavior and the free shipping: value for environmental economics E3S Web of Conferences |
| title | Consumer behavior and the free shipping: value for environmental economics |
| title_full | Consumer behavior and the free shipping: value for environmental economics |
| title_fullStr | Consumer behavior and the free shipping: value for environmental economics |
| title_full_unstemmed | Consumer behavior and the free shipping: value for environmental economics |
| title_short | Consumer behavior and the free shipping: value for environmental economics |
| title_sort | consumer behavior and the free shipping value for environmental economics |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/08/e3sconf_afe2023_05055.pdf |
| work_keys_str_mv | AT fokinaolga consumerbehaviorandthefreeshippingvalueforenvironmentaleconomics AT mottaevaangela consumerbehaviorandthefreeshippingvalueforenvironmentaleconomics |