Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)
This article deals with investigating CRM's (Customers Relationship Management) impact on customers' satisfaction by using Service Quality Model (SERQUAL) in PEC.
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2008-05-01
|
| Series: | مطالعات مدیریت بهبود و تحول |
| Online Access: | https://jmsd.atu.ac.ir/article_5006_be9354590161dff2b0f1b897525b80c0.pdf |
| Summary: | This article deals with investigating CRM's (Customers Relationship Management) impact on customers' satisfaction by using Service Quality Model (SERQUAL) in PEC. |
|---|---|
| ISSN: | 2251-8037 2476-5988 |