Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)
This article deals with investigating CRM's (Customers Relationship Management) impact on customers' satisfaction by using Service Quality Model (SERQUAL) in PEC.
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2008-05-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Online Access: | https://jmsd.atu.ac.ir/article_5006_be9354590161dff2b0f1b897525b80c0.pdf |
| _version_ | 1797386528618446848 |
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| author | kamran feyzi abolfazl kazazi vahab khalili shojaee |
| author_facet | kamran feyzi abolfazl kazazi vahab khalili shojaee |
| author_sort | kamran feyzi |
| collection | DOAJ |
| description | This article deals with investigating CRM's (Customers Relationship Management) impact on customers' satisfaction by using Service Quality Model (SERQUAL) in PEC. |
| first_indexed | 2024-03-08T22:10:42Z |
| format | Article |
| id | doaj.art-b7d572ec6313470e92f92a5bb6337a7b |
| institution | Directory Open Access Journal |
| issn | 2251-8037 2476-5988 |
| language | fas |
| last_indexed | 2024-03-08T22:10:42Z |
| publishDate | 2008-05-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات مدیریت بهبود و تحول |
| spelling | doaj.art-b7d572ec6313470e92f92a5bb6337a7b2023-12-19T06:36:16ZfasAllameh Tabataba'i University Pressمطالعات مدیریت بهبود و تحول2251-80372476-59882008-05-0119571051325006Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce)kamran feyzi0abolfazl kazazi1vahab khalili shojaee2هیئت علمی دانشگاه علامه طباطباییهیئت علمی دانشگاه علامه طباطباییدانشجوی دانشگاه علامه طباطباییThis article deals with investigating CRM's (Customers Relationship Management) impact on customers' satisfaction by using Service Quality Model (SERQUAL) in PEC.https://jmsd.atu.ac.ir/article_5006_be9354590161dff2b0f1b897525b80c0.pdf |
| spellingShingle | kamran feyzi abolfazl kazazi vahab khalili shojaee Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce) مطالعات مدیریت بهبود و تحول |
| title | Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce) |
| title_full | Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce) |
| title_fullStr | Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce) |
| title_full_unstemmed | Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce) |
| title_short | Impact of the use of CRM (Customer Relationship Management) on customers' satisfaction by SERQUAL model in PEC (Parsian Electronic Commerce) |
| title_sort | impact of the use of crm customer relationship management on customers satisfaction by serqual model in pec parsian electronic commerce |
| url | https://jmsd.atu.ac.ir/article_5006_be9354590161dff2b0f1b897525b80c0.pdf |
| work_keys_str_mv | AT kamranfeyzi impactoftheuseofcrmcustomerrelationshipmanagementoncustomerssatisfactionbyserqualmodelinpecparsianelectroniccommerce AT abolfazlkazazi impactoftheuseofcrmcustomerrelationshipmanagementoncustomerssatisfactionbyserqualmodelinpecparsianelectroniccommerce AT vahabkhalilishojaee impactoftheuseofcrmcustomerrelationshipmanagementoncustomerssatisfactionbyserqualmodelinpecparsianelectroniccommerce |