Who tweets, and how freely? Evidence from an elite survey among German politicians

Twitter has become one of the primary platforms for politicians to interact with the public. Consequently, research into politicians’ Twitter usage has proliferated with attempts at measuring increasingly complex concepts such as ideology or policy attitudes. So far, many of these studies either imp...

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Main Authors: Paul C. Bauer, Alejandro Ecker, Michael Imre, Camille Landesvatter, Sonja Malich
Format: Article
Language:English
Published: SAGE Publishing 2023-01-01
Series:Research & Politics
Online Access:https://doi.org/10.1177/20531680221144237
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author Paul C. Bauer
Alejandro Ecker
Michael Imre
Camille Landesvatter
Sonja Malich
author_facet Paul C. Bauer
Alejandro Ecker
Michael Imre
Camille Landesvatter
Sonja Malich
author_sort Paul C. Bauer
collection DOAJ
description Twitter has become one of the primary platforms for politicians to interact with the public. Consequently, research into politicians’ Twitter usage has proliferated with attempts at measuring increasingly complex concepts such as ideology or policy attitudes. So far, many of these studies either implicitly or explicitly assume that politicians’ Twitter accounts are operated by politicians themselves and that politicians are free to present their “true” attitudes and positions. We conducted an elite survey in Germany and present evidence that these assumptions only partially hold true. In our sample, only around a third of Twitter accounts are operated by the corresponding politician alone. In our view, this is a conservative estimate and should further decrease as political elites’ social media strategies professionalize over the coming years. We also find that most politicians state that there are no party guidelines regarding Twitter and that their tweets are not checked by a central authority in the party. We discuss the implications of our findings for research on social media in general.
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spelling doaj.art-b7d603c2d3fa4d5f80eda217ca14202d2023-01-10T14:03:25ZengSAGE PublishingResearch & Politics2053-16802023-01-011010.1177/20531680221144237Who tweets, and how freely? Evidence from an elite survey among German politiciansPaul C. BauerAlejandro EckerMichael ImreCamille LandesvatterSonja MalichTwitter has become one of the primary platforms for politicians to interact with the public. Consequently, research into politicians’ Twitter usage has proliferated with attempts at measuring increasingly complex concepts such as ideology or policy attitudes. So far, many of these studies either implicitly or explicitly assume that politicians’ Twitter accounts are operated by politicians themselves and that politicians are free to present their “true” attitudes and positions. We conducted an elite survey in Germany and present evidence that these assumptions only partially hold true. In our sample, only around a third of Twitter accounts are operated by the corresponding politician alone. In our view, this is a conservative estimate and should further decrease as political elites’ social media strategies professionalize over the coming years. We also find that most politicians state that there are no party guidelines regarding Twitter and that their tweets are not checked by a central authority in the party. We discuss the implications of our findings for research on social media in general.https://doi.org/10.1177/20531680221144237
spellingShingle Paul C. Bauer
Alejandro Ecker
Michael Imre
Camille Landesvatter
Sonja Malich
Who tweets, and how freely? Evidence from an elite survey among German politicians
Research & Politics
title Who tweets, and how freely? Evidence from an elite survey among German politicians
title_full Who tweets, and how freely? Evidence from an elite survey among German politicians
title_fullStr Who tweets, and how freely? Evidence from an elite survey among German politicians
title_full_unstemmed Who tweets, and how freely? Evidence from an elite survey among German politicians
title_short Who tweets, and how freely? Evidence from an elite survey among German politicians
title_sort who tweets and how freely evidence from an elite survey among german politicians
url https://doi.org/10.1177/20531680221144237
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