Implementation of Sabu Raijua Culture as Branding Reinforcement in Office Building Interiors
The existence of cultures in East Nusa Tenggara is a resource with great opportunities for design exploration. Sabu Raijua has various types of culture ranging from dances, traditional houses, and woven fabrics with traditional motifs. The image and characteristics of an office building are formed t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
|
| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/25/e3sconf_icobar2023_04027.pdf |
| _version_ | 1797808012641959936 |
|---|---|
| author | Sekarningrum Dyah Ayu Kurniawan Bambang Kartono |
| author_facet | Sekarningrum Dyah Ayu Kurniawan Bambang Kartono |
| author_sort | Sekarningrum Dyah Ayu |
| collection | DOAJ |
| description | The existence of cultures in East Nusa Tenggara is a resource with great opportunities for design exploration. Sabu Raijua has various types of culture ranging from dances, traditional houses, and woven fabrics with traditional motifs. The image and characteristics of an office building are formed through a branding process. The purpose of this paper is to examine how the implementation of Sabu Raijua's local culture in the interior becomes a branding reinforcement for office buildings. The research uses a qualitative descriptive method with a Design Thinking approach with data collection through field survey and literature study. The aim for this research is to indicate how interior element streghten the characteristic, furthermore it reinforcing the brand. The result also shows that local wisdom are being preserved and celebrated as it should. |
| first_indexed | 2024-03-13T06:31:12Z |
| format | Article |
| id | doaj.art-b7dbad803d9e4957939cd2c089442126 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-13T06:31:12Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-b7dbad803d9e4957939cd2c0894421262023-06-09T09:07:13ZengEDP SciencesE3S Web of Conferences2267-12422023-01-013880402710.1051/e3sconf/202338804027e3sconf_icobar2023_04027Implementation of Sabu Raijua Culture as Branding Reinforcement in Office Building InteriorsSekarningrum Dyah Ayu0Kurniawan Bambang Kartono1Interior Design Department, School of Design, Bina Nusantara University, MalangInterior Design Department, School of Design, Bina Nusantara University, MalangThe existence of cultures in East Nusa Tenggara is a resource with great opportunities for design exploration. Sabu Raijua has various types of culture ranging from dances, traditional houses, and woven fabrics with traditional motifs. The image and characteristics of an office building are formed through a branding process. The purpose of this paper is to examine how the implementation of Sabu Raijua's local culture in the interior becomes a branding reinforcement for office buildings. The research uses a qualitative descriptive method with a Design Thinking approach with data collection through field survey and literature study. The aim for this research is to indicate how interior element streghten the characteristic, furthermore it reinforcing the brand. The result also shows that local wisdom are being preserved and celebrated as it should.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/25/e3sconf_icobar2023_04027.pdf |
| spellingShingle | Sekarningrum Dyah Ayu Kurniawan Bambang Kartono Implementation of Sabu Raijua Culture as Branding Reinforcement in Office Building Interiors E3S Web of Conferences |
| title | Implementation of Sabu Raijua Culture as Branding Reinforcement in Office Building Interiors |
| title_full | Implementation of Sabu Raijua Culture as Branding Reinforcement in Office Building Interiors |
| title_fullStr | Implementation of Sabu Raijua Culture as Branding Reinforcement in Office Building Interiors |
| title_full_unstemmed | Implementation of Sabu Raijua Culture as Branding Reinforcement in Office Building Interiors |
| title_short | Implementation of Sabu Raijua Culture as Branding Reinforcement in Office Building Interiors |
| title_sort | implementation of sabu raijua culture as branding reinforcement in office building interiors |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/25/e3sconf_icobar2023_04027.pdf |
| work_keys_str_mv | AT sekarningrumdyahayu implementationofsaburaijuacultureasbrandingreinforcementinofficebuildinginteriors AT kurniawanbambangkartono implementationofsaburaijuacultureasbrandingreinforcementinofficebuildinginteriors |