Exploring the Marketing Strategy of Imported Books Trading on Social Media Platforms
Technological progress has had an impact on various fields. The economic sector has not been spared either. With the development of technology businesses, the right strategy must be embraced. This study aims to determine the marketing strategies businesses adopt in trading imported books on the Inst...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Prodi Ekonomi Syariah FAI Universitas Islam Darul Ulum, Lamongan
2024-01-01
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| Series: | Adilla |
| Subjects: | |
| Online Access: | http://e-jurnal.unisda.ac.id/index.php/adilla/article/view/4025 |
| _version_ | 1797347706400669696 |
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| author | Aminudin Ma'ruf Rika Septiani Puspita Sari |
| author_facet | Aminudin Ma'ruf Rika Septiani Puspita Sari |
| author_sort | Aminudin Ma'ruf |
| collection | DOAJ |
| description | Technological progress has had an impact on various fields. The economic sector has not been spared either. With the development of technology businesses, the right strategy must be embraced. This study aims to determine the marketing strategies businesses adopt in trading imported books on the Instagram platform. A qualitative research method was using interviews and documentation data. A total of six businesses were interviewed, and the data was then presented with some analysis. The results indicate that the marketing strategies used by the traders are promotions through Instagram features, market segmentation, and consumer engagement. The paper humbly suggests that businesses may widen their market by adopting other social media and involving e-commerce. In addition, the study argues that businesses must consider several factors in their promotions, such as price, quality, and trend. The paper carries some limitations and comes with several recommendations. |
| first_indexed | 2024-03-08T11:52:39Z |
| format | Article |
| id | doaj.art-b7f2db085c344a53b351e85bfbb8ffb4 |
| institution | Directory Open Access Journal |
| issn | 2621-8453 2620-9535 |
| language | English |
| last_indexed | 2024-03-08T11:52:39Z |
| publishDate | 2024-01-01 |
| publisher | Prodi Ekonomi Syariah FAI Universitas Islam Darul Ulum, Lamongan |
| record_format | Article |
| series | Adilla |
| spelling | doaj.art-b7f2db085c344a53b351e85bfbb8ffb42024-01-24T07:14:21ZengProdi Ekonomi Syariah FAI Universitas Islam Darul Ulum, LamonganAdilla2621-84532620-95352024-01-017111310.52166/adilla.v7i1.40254025Exploring the Marketing Strategy of Imported Books Trading on Social Media PlatformsAminudin Ma'ruf0Rika Septiani Puspita Sari1Universitas Negeri SurabayaUniversitas Muhammadiyah SurakartaTechnological progress has had an impact on various fields. The economic sector has not been spared either. With the development of technology businesses, the right strategy must be embraced. This study aims to determine the marketing strategies businesses adopt in trading imported books on the Instagram platform. A qualitative research method was using interviews and documentation data. A total of six businesses were interviewed, and the data was then presented with some analysis. The results indicate that the marketing strategies used by the traders are promotions through Instagram features, market segmentation, and consumer engagement. The paper humbly suggests that businesses may widen their market by adopting other social media and involving e-commerce. In addition, the study argues that businesses must consider several factors in their promotions, such as price, quality, and trend. The paper carries some limitations and comes with several recommendations.http://e-jurnal.unisda.ac.id/index.php/adilla/article/view/4025marketing strategyonline businessimported bookssocial media |
| spellingShingle | Aminudin Ma'ruf Rika Septiani Puspita Sari Exploring the Marketing Strategy of Imported Books Trading on Social Media Platforms Adilla marketing strategy online business imported books social media |
| title | Exploring the Marketing Strategy of Imported Books Trading on Social Media Platforms |
| title_full | Exploring the Marketing Strategy of Imported Books Trading on Social Media Platforms |
| title_fullStr | Exploring the Marketing Strategy of Imported Books Trading on Social Media Platforms |
| title_full_unstemmed | Exploring the Marketing Strategy of Imported Books Trading on Social Media Platforms |
| title_short | Exploring the Marketing Strategy of Imported Books Trading on Social Media Platforms |
| title_sort | exploring the marketing strategy of imported books trading on social media platforms |
| topic | marketing strategy online business imported books social media |
| url | http://e-jurnal.unisda.ac.id/index.php/adilla/article/view/4025 |
| work_keys_str_mv | AT aminudinmaruf exploringthemarketingstrategyofimportedbookstradingonsocialmediaplatforms AT rikaseptianipuspitasari exploringthemarketingstrategyofimportedbookstradingonsocialmediaplatforms |