STRATEGI PENGEMBANGAN PEMASARAN INDUSTRI RUMAH TANGGA RAFLESIA DI DESA SUMBER AGUNG KECAMATAN ARMA JAYA KABUPATEN BENGKULU UTARA

STRATEGI PENGEMBANGAN PEMASARAN INDUSTRI RUMAH TANGGA RAFLESIA DI DESA SUMBER AGUNG KECAMATAN ARMA JAYA KABUPATEN BENGKULU UTARA

The purpose of this research are (1) to determine the priority of the product should be developed and used as priority by Raflesia’s home industry and (2) to determine the priority of marketing strategy appropriate and effective in the development of marketing home industry Raflesia for main produc...

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Bibliographic Details
Main Authors: Dwi Lestari, Ketut Sukiyono, Redy Badrudin
Format: Article
Language:English
Published: BPFP Universitas Bengkulu 2015-09-01
Series:Jurnal Agrisep
Subjects:
main products
marketing development strategic
AHP
Online Access:https://ejournal.unib.ac.id/agrisep/article/view/777

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