Factors Influencing Purchase Intention of Sports Drinks and Carbonated Drinks
Purpose: This study tries to identify the factors that impact a Bangladeshi carbonated drinks and sports drinks consumer if endorsers are used for brand promotion. Design/Methodology/Approach: Quantitative methodology has been adopted for the study. Survey of 460 participants from the target group...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2022-01-01
|
| Series: | Consumer Behavior Review |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/cbr/article/view/250715 |