Factors Influencing Purchase Intention of Sports Drinks and Carbonated Drinks

Factors Influencing Purchase Intention of Sports Drinks and Carbonated Drinks

Purpose: This study tries to identify the factors that impact a Bangladeshi carbonated drinks and sports drinks consumer if endorsers are used for brand promotion. Design/Methodology/Approach: Quantitative methodology has been adopted for the study. Survey of 460 participants from the target group...

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Bibliographic Details
Main Author:	Ahnaf Chowdhury Niloy
Format:	Article
Language:	English
Published:	Universidade Federal de Pernambuco 2022-01-01
Series:	Consumer Behavior Review
Subjects:	bangladesh beverage market consumer behavior influencer endorsement purchase intention.
Online Access:	https://periodicos.ufpe.br/revistas/cbr/article/view/250715

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