Virtual reality and gamification in marketing higher education: a review and research agenda

Virtual reality and gamification in marketing higher education: a review and research agenda

Purpose – The purpose of this paper is to review studies on the use of virtual reality (VR) and gamification to engage students in higher education for marketing issues to identify the research topics, the research gaps and to prepare a future research agenda. Design/methodology/approach – A literat...

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Bibliographic Details
Main Authors: Sandra Maria Correia Loureiro, Ricardo Godinho Bilro, Fernando José de Aires Angelino
Format: Article
Language:English
Published: Emerald Publishing 2021-10-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
virtual reality
gamification
education
learning process
student engagement
text-mining
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-01-2020-0013/full/pdf?title=virtual-reality-and-gamification-in-marketing-higher-education-a-review-and-research-agenda

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-01-2020-0013/full/pdf?title=virtual-reality-and-gamification-in-marketing-higher-education-a-review-and-research-agenda

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