THE IMPACT OF ADVERTISEMENT ON ALCOHOL CONSUMPTION: A CASE STUDY OF CONSUMERS IN BANTAMA SUB-METRO

THE IMPACT OF ADVERTISEMENT ON ALCOHOL CONSUMPTION: A CASE STUDY OF CONSUMERS IN BANTAMA SUB-METRO

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The general focus of the study was to investigate the impact of advertisement on alcoholic beverage consumption at Bantama Sub-Metro in Kumasi. Objectives were to analyse the nature of advertisement of alcoholic beverages, determine factors that influence the consumption of alcoholic beverages and t...

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Bibliographic Details
Main Authors: Frank Amoateng, Kofi Poku
Format: Article
Language:English
Published: EconJournals 2013-01-01
Series:International Review of Management and Marketing
Subjects:
Advertisement
alcoholic beverage
impact
consumption
consumers
Online Access:http://www.econjournals.com/index.php/irmm/article/view/300/pdf

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