Review and Support of the Relationship between Alliance Competence and Alliance Orientation

Review and Support of the Relationship between Alliance Competence and Alliance Orientation

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This paper seeks to contribute to the understanding of the formation of strategic alliances among companies. Specifically, it seeks to understand the relationship between alliance competence (Lambe, Speakman & Hunt, 2002) and alliance orientation (Kandemir, Yaprak & Cavusgil, 2006), followi...

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Bibliographic Details
Main Authors: Gonzalo R. Llanos-Herrera, Nelson A. Andrade-Valbuena
Format: Article
Language:English
Published: Cátedra UNESCO en Gestión de Información en las Organizaciones (La Habana) 2023-01-01
Series:GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología
Subjects:
Alliances
Strategic Alliances
Alliance Orientation
Alliance Competence
Market Orientation
Senior Management Commitment
Online Access:https://gecontec.org/index.php/unesco/article/view/107

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