Relational Responsibility to Buying Decision: Buyer Perspective in Business of Chinese

This research aims to reveal the effect of relational responsibility to buying decision in Chinese business. That ethnic is choosen because of the domination of Chinese in Indonesian business. This research located in major traditional market in Malang, using survey method to collect data through qu...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Lussia Mariesti Andriany
פורמט: Article
שפה:English
יצא לאור: Faculty of Economics, Universitas Negeri Malang 2018-03-01
סדרה:JABE (Journal of Accounting and Business Education)
נושאים:
גישה מקוונת:http://journal.um.ac.id/index.php/jabe/article/view/11226