Relational Responsibility to Buying Decision: Buyer Perspective in Business of Chinese

This research aims to reveal the effect of relational responsibility to buying decision in Chinese business. That ethnic is choosen because of the domination of Chinese in Indonesian business. This research located in major traditional market in Malang, using survey method to collect data through qu...

Celý popis

Podrobná bibliografie
Hlavní autor: Lussia Mariesti Andriany
Médium: Článek
Jazyk:English
Vydáno: Faculty of Economics, Universitas Negeri Malang 2018-03-01
Edice:JABE (Journal of Accounting and Business Education)
Témata:
On-line přístup:http://journal.um.ac.id/index.php/jabe/article/view/11226