Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism Forest

Tinjomoyo Tourism Forest Area is an object or tourist destination with the concept of ecotourism-based nature conservation in the city of Semarang, Central Java Province. The number of visitors, based on the tourist destination in the last three years (2015-2017) shows that the number of tourists vi...

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Main Authors: Susanto Novie, Nurkertamanda Denny, Prastawa Heru, R Nugraha Aditya
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/62/e3sconf_icenis2020_03004.pdf
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author Susanto Novie
Nurkertamanda Denny
Prastawa Heru
R Nugraha Aditya
author_facet Susanto Novie
Nurkertamanda Denny
Prastawa Heru
R Nugraha Aditya
author_sort Susanto Novie
collection DOAJ
description Tinjomoyo Tourism Forest Area is an object or tourist destination with the concept of ecotourism-based nature conservation in the city of Semarang, Central Java Province. The number of visitors, based on the tourist destination in the last three years (2015-2017) shows that the number of tourists visiting the Tinjomoyo Tourism Forest Area are 5,949 tourists in 2015, to 13,755 tourists in 2017. The area is inversely proportional to tourism in Semarang, including the park, Wildlife, Lele Park and Kreo Goa. To improve the visitor attention, it needs a development of potential strategy Ecotourism-based tourism objects using strengths, weaknesses, opportunities, threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. This study recommends development strategies that are analysed through data processing from internal and external factors and alternative strategies that become priority strategies that can be implemented. The results of the study found 23 indicators of strength indicators and 12 weakness indicators. While for external factors there are 12 indicators that appear with details of 6 opportunity indicators and 6 threat indicators. From the indicators found, a data processing is performed using the QSPM method that produces priority strategies.
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spelling doaj.art-b8b6fd2807b84f2bbbae5c4993ae6c822022-12-21T23:40:37ZengEDP SciencesE3S Web of Conferences2267-12422020-01-012020300410.1051/e3sconf/202020203004e3sconf_icenis2020_03004Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism ForestSusanto NovieNurkertamanda DennyPrastawa HeruR Nugraha AdityaTinjomoyo Tourism Forest Area is an object or tourist destination with the concept of ecotourism-based nature conservation in the city of Semarang, Central Java Province. The number of visitors, based on the tourist destination in the last three years (2015-2017) shows that the number of tourists visiting the Tinjomoyo Tourism Forest Area are 5,949 tourists in 2015, to 13,755 tourists in 2017. The area is inversely proportional to tourism in Semarang, including the park, Wildlife, Lele Park and Kreo Goa. To improve the visitor attention, it needs a development of potential strategy Ecotourism-based tourism objects using strengths, weaknesses, opportunities, threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. This study recommends development strategies that are analysed through data processing from internal and external factors and alternative strategies that become priority strategies that can be implemented. The results of the study found 23 indicators of strength indicators and 12 weakness indicators. While for external factors there are 12 indicators that appear with details of 6 opportunity indicators and 6 threat indicators. From the indicators found, a data processing is performed using the QSPM method that produces priority strategies.https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/62/e3sconf_icenis2020_03004.pdf
spellingShingle Susanto Novie
Nurkertamanda Denny
Prastawa Heru
R Nugraha Aditya
Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism Forest
E3S Web of Conferences
title Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism Forest
title_full Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism Forest
title_fullStr Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism Forest
title_full_unstemmed Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism Forest
title_short Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism Forest
title_sort development of ecotourism based strategy a case study of tinjomoyo tourism forest
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/62/e3sconf_icenis2020_03004.pdf
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