Turist Rehberlerinin Mesleki Performansının Turistlerin Memnuniyetine Etkisi(The Effect of Professional Performance of Tourist Guides on Satisfaction of Domestic Tourists)
Tourist guides (TGs), who are among the most important employees of the tourism sector, have a very important role in tourist satisfaction. While the effect of TRs on performance criteria and tourist satisfaction in foreign literature is the subject of many studies; a limited number of studies...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2022-06-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: |
| _version_ | 1797908906318495744 |
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| author | Ayşe ARSLAN Abdullah TANRISEVDİ |
| author_facet | Ayşe ARSLAN Abdullah TANRISEVDİ |
| author_sort | Ayşe ARSLAN |
| collection | DOAJ |
| description | Tourist guides (TGs), who are among the most important employees of the tourism sector,
have a very important role in tourist satisfaction. While the effect of TRs on performance criteria and
tourist satisfaction in foreign literature is the subject of many studies; a limited number of studies
were found in the Turkish literature.Evaluation of the guidance service provided in places visited by
millions of tourists every year, such as the Ancient City of Ephesus, is a necessity in order to meet the
ever-changing market expectations. In line with this scope, the aim of the study is to reveal the effect
of the performance of TRs on the satisfaction of tourists. Questionnaire technique, one of the
quantitative research methods, was used in the study. The population of the research consists of
domestic tourists visiting Ephesus between July and September 2021. As a sample, the easy sampling
method, which is one of the non-probabilistic sampling methods, was preferred and a total of 399
data were collected. The obtained data were analyzed by the least squares method and and structural
equation modeling. According to the results of the analysis, entertainment introduction skill,
appearance, problem solving skills and organizational skills of TRs affect the satisfaction of domestic
tourists in a meaningful and positive way. Empathy, professional competence and communication
skills of TGs remained below the expectations of domestic tourists. |
| first_indexed | 2024-04-10T11:00:15Z |
| format | Article |
| id | doaj.art-b8c174c17ee64c8283e63d2eb1c12742 |
| institution | Directory Open Access Journal |
| issn | 1302-0064 |
| language | deu |
| last_indexed | 2024-04-10T11:00:15Z |
| publishDate | 2022-06-01 |
| publisher | Celal Bayar University |
| record_format | Article |
| series | Yönetim ve Ekonomi |
| spelling | doaj.art-b8c174c17ee64c8283e63d2eb1c127422023-02-15T16:19:45ZdeuCelal Bayar UniversityYönetim ve Ekonomi1302-00642022-06-0129223725710.18657/yonveek.1008237Turist Rehberlerinin Mesleki Performansının Turistlerin Memnuniyetine Etkisi(The Effect of Professional Performance of Tourist Guides on Satisfaction of Domestic Tourists)Ayşe ARSLANAbdullah TANRISEVDİTourist guides (TGs), who are among the most important employees of the tourism sector, have a very important role in tourist satisfaction. While the effect of TRs on performance criteria and tourist satisfaction in foreign literature is the subject of many studies; a limited number of studies were found in the Turkish literature.Evaluation of the guidance service provided in places visited by millions of tourists every year, such as the Ancient City of Ephesus, is a necessity in order to meet the ever-changing market expectations. In line with this scope, the aim of the study is to reveal the effect of the performance of TRs on the satisfaction of tourists. Questionnaire technique, one of the quantitative research methods, was used in the study. The population of the research consists of domestic tourists visiting Ephesus between July and September 2021. As a sample, the easy sampling method, which is one of the non-probabilistic sampling methods, was preferred and a total of 399 data were collected. The obtained data were analyzed by the least squares method and and structural equation modeling. According to the results of the analysis, entertainment introduction skill, appearance, problem solving skills and organizational skills of TRs affect the satisfaction of domestic tourists in a meaningful and positive way. Empathy, professional competence and communication skills of TGs remained below the expectations of domestic tourists. tourist guidetourist satisfactionephesus ancient city |
| spellingShingle | Ayşe ARSLAN Abdullah TANRISEVDİ Turist Rehberlerinin Mesleki Performansının Turistlerin Memnuniyetine Etkisi(The Effect of Professional Performance of Tourist Guides on Satisfaction of Domestic Tourists) Yönetim ve Ekonomi tourist guide tourist satisfaction ephesus ancient city |
| title | Turist Rehberlerinin Mesleki Performansının Turistlerin Memnuniyetine Etkisi(The Effect of Professional Performance of Tourist Guides on Satisfaction of Domestic Tourists) |
| title_full | Turist Rehberlerinin Mesleki Performansının Turistlerin Memnuniyetine Etkisi(The Effect of Professional Performance of Tourist Guides on Satisfaction of Domestic Tourists) |
| title_fullStr | Turist Rehberlerinin Mesleki Performansının Turistlerin Memnuniyetine Etkisi(The Effect of Professional Performance of Tourist Guides on Satisfaction of Domestic Tourists) |
| title_full_unstemmed | Turist Rehberlerinin Mesleki Performansının Turistlerin Memnuniyetine Etkisi(The Effect of Professional Performance of Tourist Guides on Satisfaction of Domestic Tourists) |
| title_short | Turist Rehberlerinin Mesleki Performansının Turistlerin Memnuniyetine Etkisi(The Effect of Professional Performance of Tourist Guides on Satisfaction of Domestic Tourists) |
| title_sort | turist rehberlerinin mesleki performansinin turistlerin memnuniyetine etkisi the effect of professional performance of tourist guides on satisfaction of domestic tourists |
| topic | tourist guide tourist satisfaction ephesus ancient city |
| work_keys_str_mv | AT aysearslan turistrehberlerininmeslekiperformansınınturistlerinmemnuniyetineetkisitheeffectofprofessionalperformanceoftouristguidesonsatisfactionofdomestictourists AT abdullahtanrisevdi turistrehberlerininmeslekiperformansınınturistlerinmemnuniyetineetkisitheeffectofprofessionalperformanceoftouristguidesonsatisfactionofdomestictourists |