Institutional Economics: Rhetoric and Myths
This article analyzes the application of rhetoric in institutional economics interpreted in various – evaluative, disciplinary, instrumental – aspects. When considering the rhetoric with the evaluative position the emphasis is done not on the positive and neutral, but on its negative – for the recip...
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| Format: | Article |
| Language: | Russian |
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State University of Management
2016-09-01
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| Series: | Управление |
| Subjects: | |
| Online Access: | https://upravlenie.guu.ru/jour/article/view/107 |
| _version_ | 1797246340147707904 |
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| author | B. A. Yerznkyan |
| author_facet | B. A. Yerznkyan |
| author_sort | B. A. Yerznkyan |
| collection | DOAJ |
| description | This article analyzes the application of rhetoric in institutional economics interpreted in various – evaluative, disciplinary, instrumental – aspects. When considering the rhetoric with the evaluative position the emphasis is done not on the positive and neutral, but on its negative – for the recipients – treatment. In terms of disciplinary or specific scientific fields, the main attention is paid to the system, as well as evolutionaryinstitutional approach. A detailed analysis of rhetorical instruments that serve as a tool for manipulating the target audience is done. On the example of the study of place and role of cultural code in economic research it is shown by which rhetorical means myths are introduced into scientific circulation. |
| first_indexed | 2024-03-08T18:23:57Z |
| format | Article |
| id | doaj.art-b8cad683b1634c1aa7544b3e3a4f9d7b |
| institution | Directory Open Access Journal |
| issn | 2309-3633 2713-1645 |
| language | Russian |
| last_indexed | 2024-04-24T19:41:14Z |
| publishDate | 2016-09-01 |
| publisher | State University of Management |
| record_format | Article |
| series | Управление |
| spelling | doaj.art-b8cad683b1634c1aa7544b3e3a4f9d7b2024-03-25T11:15:51ZrusState University of ManagementУправление2309-36332713-16452016-09-0103192510.12737/21292104Institutional Economics: Rhetoric and MythsB. A. Yerznkyan0Central Economics and Mathematics Institute, Russian Academy of Sciences, State University of ManagementThis article analyzes the application of rhetoric in institutional economics interpreted in various – evaluative, disciplinary, instrumental – aspects. When considering the rhetoric with the evaluative position the emphasis is done not on the positive and neutral, but on its negative – for the recipients – treatment. In terms of disciplinary or specific scientific fields, the main attention is paid to the system, as well as evolutionaryinstitutional approach. A detailed analysis of rhetorical instruments that serve as a tool for manipulating the target audience is done. On the example of the study of place and role of cultural code in economic research it is shown by which rhetorical means myths are introduced into scientific circulation.https://upravlenie.guu.ru/jour/article/view/107institutional economicsrhetoricmythsrecipients |
| spellingShingle | B. A. Yerznkyan Institutional Economics: Rhetoric and Myths Управление institutional economics rhetoric myths recipients |
| title | Institutional Economics: Rhetoric and Myths |
| title_full | Institutional Economics: Rhetoric and Myths |
| title_fullStr | Institutional Economics: Rhetoric and Myths |
| title_full_unstemmed | Institutional Economics: Rhetoric and Myths |
| title_short | Institutional Economics: Rhetoric and Myths |
| title_sort | institutional economics rhetoric and myths |
| topic | institutional economics rhetoric myths recipients |
| url | https://upravlenie.guu.ru/jour/article/view/107 |
| work_keys_str_mv | AT bayerznkyan institutionaleconomicsrhetoricandmyths |