PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG
The aim of this research was to analyze the knowledge, perception, and ring back tone’s purchasing behavior of college students. The research used cross-sectional design and conducted in Bogor Agricultural University. The amount of college students in this study was 36 of the first grade who activ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Institut Pertanian Bogor
2012-08-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/6380 |
| _version_ | 1797667927959273472 |
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| author | Rheza Ardiansyah Moh. Djemdjem Djamaludin Tin Herawati |
| author_facet | Rheza Ardiansyah Moh. Djemdjem Djamaludin Tin Herawati |
| author_sort | Rheza Ardiansyah |
| collection | DOAJ |
| description |
The aim of this research was to analyze the knowledge, perception, and ring back tone’s purchasing behavior of college students. The research used cross-sectional design and conducted in Bogor Agricultural University. The amount of college students in this study was 36 of the first grade who activated ring back tone at the time when survey was held. Data were collected through filling in the questionnaire. The data were analyzed by descriptive statistic and multiple linear regression. Result showed that college student’s knowledge level about ring back tone was in high stage. Meanwhile, perception toward ring back tone was in a less agree level. College students had ring back tone’s purchasing behavior in moderate category. Regression analysis showed that ring back tone’s purchasing behavior of College students was influenced by their perception (p<0,01).
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| first_indexed | 2024-03-11T20:21:20Z |
| format | Article |
| id | doaj.art-b8e53847356f4f98a9e9526bdaba078d |
| institution | Directory Open Access Journal |
| issn | 1907-6037 2502-3594 |
| language | Indonesian |
| last_indexed | 2024-03-11T20:21:20Z |
| publishDate | 2012-08-01 |
| publisher | Institut Pertanian Bogor |
| record_format | Article |
| series | Jurnal Ilmu Keluarga dan Konsumen |
| spelling | doaj.art-b8e53847356f4f98a9e9526bdaba078d2023-10-03T04:02:19ZindInstitut Pertanian BogorJurnal Ilmu Keluarga dan Konsumen1907-60372502-35942012-08-015210.24156/jikk.2012.5.2.1755652PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNGRheza Ardiansyah0Moh. Djemdjem Djamaludin1Tin Herawati2Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian BogorDepartemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian BogorDepartemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor The aim of this research was to analyze the knowledge, perception, and ring back tone’s purchasing behavior of college students. The research used cross-sectional design and conducted in Bogor Agricultural University. The amount of college students in this study was 36 of the first grade who activated ring back tone at the time when survey was held. Data were collected through filling in the questionnaire. The data were analyzed by descriptive statistic and multiple linear regression. Result showed that college student’s knowledge level about ring back tone was in high stage. Meanwhile, perception toward ring back tone was in a less agree level. College students had ring back tone’s purchasing behavior in moderate category. Regression analysis showed that ring back tone’s purchasing behavior of College students was influenced by their perception (p<0,01). https://jurnal.ipb.ac.id/index.php/jikk/article/view/6380behaviorknowledgeperceptionpurchasingring back tone |
| spellingShingle | Rheza Ardiansyah Moh. Djemdjem Djamaludin Tin Herawati PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG Jurnal Ilmu Keluarga dan Konsumen behavior knowledge perception purchasing ring back tone |
| title | PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG |
| title_full | PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG |
| title_fullStr | PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG |
| title_full_unstemmed | PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG |
| title_short | PENGETAHUAN, PERSEPSI DAN PERILAKU MAHASISWA DALAM PEMBELIAN NADA SAMBUNG |
| title_sort | pengetahuan persepsi dan perilaku mahasiswa dalam pembelian nada sambung |
| topic | behavior knowledge perception purchasing ring back tone |
| url | https://jurnal.ipb.ac.id/index.php/jikk/article/view/6380 |
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