CREATIVITY IN ADVERTISING: THEORIES AND REFLECTIONS
This article addresses a key issue in advertising: the creativity. Although acclaimed for the departments of creation of the agencies, we should be aware that not every ad is, in fact, creative. From the ransom theory, in which the concepts are treated in the light of publicity, seek to establish an...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual do Oeste do Paraná
2008-08-01
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| Series: | Travessias |
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| Online Access: | http://e-revista.unioeste.br/index.php/travessias/article/view/2992 |