Unreal memories

Images of architecture spread quickly on visual social networks that gain interest to disseminate and communicate architecture. For this reason, it is a must to diagnose the social construction of the image of architecture, to explore the restrictions and publication formats of the platform, to ide...

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Main Authors: Vicente Lopez-Chao, Ángel J. Fernández-Álvarez, María Rodríguez-Grela
Format: Article
Language:English
Published: SOBRE LAB. Facultad de Bellas Artes. Universidad de Granada 2023-06-01
Series:SOBRE. Prácticas artísticas y políticas de la edición
Subjects:
Online Access:https://revistaseug.ugr.es/index.php/sobre/article/view/27015
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author Vicente Lopez-Chao
Ángel J. Fernández-Álvarez
María Rodríguez-Grela
author_facet Vicente Lopez-Chao
Ángel J. Fernández-Álvarez
María Rodríguez-Grela
author_sort Vicente Lopez-Chao
collection DOAJ
description Images of architecture spread quickly on visual social networks that gain interest to disseminate and communicate architecture. For this reason, it is a must to diagnose the social construction of the image of architecture, to explore the restrictions and publication formats of the platform, to identify the reaction and dissemination habits in relation to the visual features of photography and to delve into the possibilities and the risks introduced by artificial intelligence systems. The research method follows a cognitive association approach through various graphic case studies on Instagram. The exploratory design to approach the role of the image to communicate architecture in visual social media arises from the concept of the fragment and the biased vision, a division required due to the nature of related image suggestions as a browsing method on Instagram. The findings identify opportunities and action strategies to complement the contents that build the collective image of architecture adapted to the logic of the new scenario.
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spelling doaj.art-b8eecf18a31c4c0ca4431b530b6c53352023-07-03T13:43:19ZengSOBRE LAB. Facultad de Bellas Artes. Universidad de GranadaSOBRE. Prácticas artísticas y políticas de la edición2387-17332444-34842023-06-019110.30827/sobre.v9i1.27015Unreal memoriesVicente Lopez-ChaoÁngel J. Fernández-Álvarez0María Rodríguez-Grela1Department of Architectural Graphics, University of A CoruñaDepartment of Architectural Graphics, University of A Coruña Images of architecture spread quickly on visual social networks that gain interest to disseminate and communicate architecture. For this reason, it is a must to diagnose the social construction of the image of architecture, to explore the restrictions and publication formats of the platform, to identify the reaction and dissemination habits in relation to the visual features of photography and to delve into the possibilities and the risks introduced by artificial intelligence systems. The research method follows a cognitive association approach through various graphic case studies on Instagram. The exploratory design to approach the role of the image to communicate architecture in visual social media arises from the concept of the fragment and the biased vision, a division required due to the nature of related image suggestions as a browsing method on Instagram. The findings identify opportunities and action strategies to complement the contents that build the collective image of architecture adapted to the logic of the new scenario. https://revistaseug.ugr.es/index.php/sobre/article/view/27015architectural graphics visual communicationbuilt environmentcultural heritagedata visualization
spellingShingle Vicente Lopez-Chao
Ángel J. Fernández-Álvarez
María Rodríguez-Grela
Unreal memories
SOBRE. Prácticas artísticas y políticas de la edición
architectural graphics
visual communication
built environment
cultural heritage
data visualization
title Unreal memories
title_full Unreal memories
title_fullStr Unreal memories
title_full_unstemmed Unreal memories
title_short Unreal memories
title_sort unreal memories
topic architectural graphics
visual communication
built environment
cultural heritage
data visualization
url https://revistaseug.ugr.es/index.php/sobre/article/view/27015
work_keys_str_mv AT vicentelopezchao unrealmemories
AT angeljfernandezalvarez unrealmemories
AT mariarodriguezgrela unrealmemories