Unreal memories
Images of architecture spread quickly on visual social networks that gain interest to disseminate and communicate architecture. For this reason, it is a must to diagnose the social construction of the image of architecture, to explore the restrictions and publication formats of the platform, to ide...
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Format: | Article |
Language: | English |
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SOBRE LAB. Facultad de Bellas Artes. Universidad de Granada
2023-06-01
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Series: | SOBRE. Prácticas artísticas y políticas de la edición |
Subjects: | |
Online Access: | https://revistaseug.ugr.es/index.php/sobre/article/view/27015 |
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author | Vicente Lopez-Chao Ángel J. Fernández-Álvarez María Rodríguez-Grela |
author_facet | Vicente Lopez-Chao Ángel J. Fernández-Álvarez María Rodríguez-Grela |
author_sort | Vicente Lopez-Chao |
collection | DOAJ |
description |
Images of architecture spread quickly on visual social networks that gain interest to disseminate and communicate architecture. For this reason, it is a must to diagnose the social construction of the image of architecture, to explore the restrictions and publication formats of the platform, to identify the reaction and dissemination habits in relation to the visual features of photography and to delve into the possibilities and the risks introduced by artificial intelligence systems. The research method follows a cognitive association approach through various graphic case studies on Instagram. The exploratory design to approach the role of the image to communicate architecture in visual social media arises from the concept of the fragment and the biased vision, a division required due to the nature of related image suggestions as a browsing method on Instagram. The findings identify opportunities and action strategies to complement the contents that build the collective image of architecture adapted to the logic of the new scenario.
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first_indexed | 2024-03-13T01:42:02Z |
format | Article |
id | doaj.art-b8eecf18a31c4c0ca4431b530b6c5335 |
institution | Directory Open Access Journal |
issn | 2387-1733 2444-3484 |
language | English |
last_indexed | 2024-03-13T01:42:02Z |
publishDate | 2023-06-01 |
publisher | SOBRE LAB. Facultad de Bellas Artes. Universidad de Granada |
record_format | Article |
series | SOBRE. Prácticas artísticas y políticas de la edición |
spelling | doaj.art-b8eecf18a31c4c0ca4431b530b6c53352023-07-03T13:43:19ZengSOBRE LAB. Facultad de Bellas Artes. Universidad de GranadaSOBRE. Prácticas artísticas y políticas de la edición2387-17332444-34842023-06-019110.30827/sobre.v9i1.27015Unreal memoriesVicente Lopez-ChaoÁngel J. Fernández-Álvarez0María Rodríguez-Grela1Department of Architectural Graphics, University of A CoruñaDepartment of Architectural Graphics, University of A Coruña Images of architecture spread quickly on visual social networks that gain interest to disseminate and communicate architecture. For this reason, it is a must to diagnose the social construction of the image of architecture, to explore the restrictions and publication formats of the platform, to identify the reaction and dissemination habits in relation to the visual features of photography and to delve into the possibilities and the risks introduced by artificial intelligence systems. The research method follows a cognitive association approach through various graphic case studies on Instagram. The exploratory design to approach the role of the image to communicate architecture in visual social media arises from the concept of the fragment and the biased vision, a division required due to the nature of related image suggestions as a browsing method on Instagram. The findings identify opportunities and action strategies to complement the contents that build the collective image of architecture adapted to the logic of the new scenario. https://revistaseug.ugr.es/index.php/sobre/article/view/27015architectural graphics visual communicationbuilt environmentcultural heritagedata visualization |
spellingShingle | Vicente Lopez-Chao Ángel J. Fernández-Álvarez María Rodríguez-Grela Unreal memories SOBRE. Prácticas artísticas y políticas de la edición architectural graphics visual communication built environment cultural heritage data visualization |
title | Unreal memories |
title_full | Unreal memories |
title_fullStr | Unreal memories |
title_full_unstemmed | Unreal memories |
title_short | Unreal memories |
title_sort | unreal memories |
topic | architectural graphics visual communication built environment cultural heritage data visualization |
url | https://revistaseug.ugr.es/index.php/sobre/article/view/27015 |
work_keys_str_mv | AT vicentelopezchao unrealmemories AT angeljfernandezalvarez unrealmemories AT mariarodriguezgrela unrealmemories |