Pedagogical marketing in activity of educational institutions
The components of pedagogical marketing are considered: an educational product, demand for educational services and marketing researches of the appropriate market, complex of an educational institution marketing. The concept of a competition in pedagogical marketing sphere is characterized. On concr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_117_124.pdf |