Pedagogical marketing in activity of educational institutions
The components of pedagogical marketing are considered: an educational product, demand for educational services and marketing researches of the appropriate market, complex of an educational institution marketing. The concept of a competition in pedagogical marketing sphere is characterized. On concr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_117_124.pdf |
| _version_ | 1797335345097867264 |
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| author | S.G. Teletova A.S. Teletov |
| author_facet | S.G. Teletova A.S. Teletov |
| author_sort | S.G. Teletova |
| collection | DOAJ |
| description | The components of pedagogical marketing are considered: an educational product, demand for educational services and marketing researches of the appropriate market, complex of an educational institution marketing. The concept of a competition in pedagogical marketing sphere is characterized. On concrete examples the separate aspects of a modern condition of education in Ukraine are shown. |
| first_indexed | 2024-03-08T08:35:37Z |
| format | Article |
| id | doaj.art-b9016da80c2149ecba2b11e4a0c936a4 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T08:35:37Z |
| publishDate | 2011-10-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-b9016da80c2149ecba2b11e4a0c936a42024-02-02T01:19:37ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-10-0123/2117124Pedagogical marketing in activity of educational institutionsS.G. TeletovaA.S. TeletovThe components of pedagogical marketing are considered: an educational product, demand for educational services and marketing researches of the appropriate market, complex of an educational institution marketing. The concept of a competition in pedagogical marketing sphere is characterized. On concrete examples the separate aspects of a modern condition of education in Ukraine are shown.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_117_124.pdfpedagogical marketingmarketing of educationmarketing of educational institutionmarketing researches in educationcommunications in system of educationmarketing of educational services |
| spellingShingle | S.G. Teletova A.S. Teletov Pedagogical marketing in activity of educational institutions Marketing i Menedžment Innovacij pedagogical marketing marketing of education marketing of educational institution marketing researches in education communications in system of education marketing of educational services |
| title | Pedagogical marketing in activity of educational institutions |
| title_full | Pedagogical marketing in activity of educational institutions |
| title_fullStr | Pedagogical marketing in activity of educational institutions |
| title_full_unstemmed | Pedagogical marketing in activity of educational institutions |
| title_short | Pedagogical marketing in activity of educational institutions |
| title_sort | pedagogical marketing in activity of educational institutions |
| topic | pedagogical marketing marketing of education marketing of educational institution marketing researches in education communications in system of education marketing of educational services |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_117_124.pdf |
| work_keys_str_mv | AT sgteletova pedagogicalmarketinginactivityofeducationalinstitutions AT asteletov pedagogicalmarketinginactivityofeducationalinstitutions |